Cezara Belly Support Panty Launches
“The combination of compression and cushioning of the Cesarean site married to belly and back support means that moms are more active before delivery, feel better while wearing it after delivery and are more actively engaged with their babies during those first days and weeks of new motherhood. It is win-win for mom and baby,” – Melinda Gros, designer behind the Cezara
New moms in the US, approximately 4 million women a year, are constantly on the look out for apparel that makes them feel beautiful and that can help them throughout their pregnancy. Seeing this need, Melinda Gros, founder of the maternity brand Melinda G, recently teamed up with an OB/GYN Doctor to help create a garment that helps women with their pregnancy and post Cesarean needs – the Cezara Belly Support Panty.
The Cezara Belly Support Panty is a unique panty which lifts the belly, supports the back and compresses and protects tender lower abdominal tissue, especially Cesarean scar tissue. It is worn either over mom’s favorite panty or as her favorite panty, is panty sized from small (panty size 5) through 5X (panty size 13). The mom chooses the size she is when she first desires the belly and back support Cezara provides – this one size accommodates her through pregnancy, delivery and back to “pre-baby fabulous!”
“The impetus for the Cezara belly support panty was the desire of an OB/GYN to increase the comfort and well-being of patients who were having multiple Cesarean deliveries at a young age,” said Melinda Gros, the designer behind the Cezara. “The resulting Cezara belly support panty provides gentle comfort and support during pregnancy, after delivery and especially after Cesarean delivery. The moms are more comfortable during their pregnancies, and supported and more comfortable after delivery. Cesarean moms wearing Cezara experience scar compression and protection, more comfort when they nurse and more comfort when they wear their babies in slings.”
Launched in late 2011, the Cezara has already garnered a lot of well-deserved attention and was recently awarded Creative Child Magazine’s product of the Year award.
“When we presented it at the recent ACOG conference of Obstetricians/Gynecologists, they got it immediately. Then we presented it at the AWHONN conference of women’s care nurses and THEY REALLY, REALLY GOT IT! It was fabulous!” explained Melinda. “They understood that the combination of compression and cushioning of the Cesarean site married to belly and back support means that moms are more active before delivery, feel better while wearing it after delivery and are more actively engaged with their babies during those first days and weeks of new motherhood. It is win-win for mom and baby.”
Cezara is a product of Focus: Comfort LLC.
Please contact Focus: Comfort LLC at 212-280-2725 or visit www.CezaraPanty.com