Chelsea Manor Website Launches

Logo for Chelsea Manor a mall-based retailer of fashion lingerie, intimate apparel and related products

Chelsea Manor, a retailer of fashion lingerie, sexy lingerie, intimate apparel and related products, announced today that the company has launched its e-commerce and m-commerce website located at www.chelsea-manor.com.

The announcement was made today by Houman Salem, founder and CEO of the Salem Holdings Company, parent to Chelsea Manor.

The Chelsea Manor website offers a number of user-friendly features and tools to help enhance the overall online shopping experience for consumers of sexy lingerie, fashion lingerie, and intimate apparel.

The company’s opening online collection for the Winter 2010 season includes a variety of lingerie designs featuring fashion forward styles and colors.

Chelsea Manor believes that consumers will have a highly unique and enjoyable online shopping experience browsing the website for their favorite camisole, chemise, babydoll, bustier, corset, bra and panties sets, and an array of romantic gifts.

“…being among the first m-commerce retailers in the lingerie industry, Chelsea Manor will have a significant competitive advantage in this space,” commented Salem.”

mCommerce Innovation

Chelsea Manor is among the first online retailers in the lingerie industry to implement new advanced technologies for m-commerce, allowing mobile shoppers to quickly and easily navigate the website and make purchases using their smartphones and other wireless devices. “I strongly feel that mobile commerce will be the dominant platform for online shopping in the coming years, as early adopters have aggressively embraced this technology, and being among the first m-commerce retailers in the lingerie industry, Chelsea Manor will have a significant competitive advantage in this space,” commented Salem.

In addition to the company’s m-commerce feature, Chelsea Manor has also integrated its website with Facebook by developing a Social Store directly on the company’s Facebook business profile page. Here, fans of Chelsea Manor can view products, receive special sales and promotional offers, and place orders directly on Facebook. In addition, this feature also allows consumers to read other consumers’ reviews, post comments, and share pictures. “Our Facebook integration provides a highly unique and interactive shopping experience where consumers can read product reviews and share insight on such things as our product quality, price, and customer service. This level of interactivity leaves us with very little margin for error and I think that’s a good thing,” concluded Salem.

The Chelsea Manor website was developed with the support of the company’s initial investors including retired NFL Hall of Fame player Ronnie Lott and apparel industry executive Joel Klienfeld. “We are very happy and excited for Chelsea Manor and have full confidence in the company’s business model and strategy,” Stated Klienfeld.

As part of Chelsea Manor’s online grand opening, the company is offering Free Shipp on all orders over $99.00.

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