Coco de Mer AW15
The Coco de Mer AW15 collection was photographed by British photographer Rankin.
“…the collections are conjured up from elements of folklore, mythology and fantasy, bearing names such as Godiva, Aphrodite, Seraphine, Sylph, Persephone and Aveta.”
With the accolade of 2014 UK Lingerie Award winner for Independent Lingerie Retailer of the Year safely tucked into its belt, luxury erotica brand Coco de Mer has an even more insatiable desire to offer the best in beautiful lingerie and pleasure enhancing products on the market.
Above: Coco de Mer AW15 Grey Sylph.
Having acquired a new leader at the helm since last year – Lucy Litwack, who was previous brand director at the also deluxe brand La Perla – the Coco de Mer brand has been reimagined with a highly provocative and super sensual range of intimates that is the epitome of sexual seduction.
“This is the most exciting year for Coco de Mer with the bold reinvention of the world’s most exclusive erotica brand.” – Lucy Litwack, Coco de Mer.
Campaign photos were shot by esteemed and unconventional British photographer Rankin, famous for working with brand moguls the likes of Nike, Swatch and Dove. Rankin’s visuals of the brand are unapologetically stunning and infused with effortless provocation, concepts that are deep-seated in the essence of the Coco de Mer name.
AW15 sees the introduction of the brand’s most sumptuous and evocative collection since its recent bold rebranding, with bondage being a highlighted theme for the season. Created from a successful merger of British silks and French laces, the collections are conjured up from elements of folklore, mythology and fantasy, bearing names such as Godiva, Aphrodite, Seraphine, Sylph, Persephone and Aveta – each with its own sense of romanticism and allure. Seraphine will be continuity for the brand. Collections are available from the Coco de Mer flagship store in London hotspot Covent Garden as well as on the brand’s website.
Speaking of the direction that the Coco de Mer brand has taken since taking the reins, Lucy Litwack, who has also overseen the development of the first underwear range by renowned footballer David Beckham, informed, “This is the most exciting year for Coco de Mer with the bold reinvention of the world’s most exclusive erotica brand. We kicked it off with X, a compelling new film campaign between TBWA & Rankin which aimed to engage people in a new, liberated conversation around desire. We launched the world’s most luxurious range of sex toys including the £12,000 gold-plated Pleasure Seed Vibrator. Now we have the third phase – the most provocative and dramatic collection of lingerie we have ever created, beautifully photographed by Rankin. It signals an exciting new era of decadence for Coco de Mer at a time when the global appetite for erotica has never been more vibrant.”
Above: Black & Purple Aphrodite.
Coco de Mer AW15 comprises amongst other beautiful things, brazen bra sets, sexy slips, robes, cuffs, eye masks and a spectacular boudoir centrepiece, the Coco de Mer Allegra dress. Pieces will bear the mark of the season with hues inclusive of black, grey, red and purple.
Questions about Coco de Mer AW15?
Above: Aveta close up.
About Coco de Mer/Philosophy: Luxurious, enticing and empowering, Coco de Mer is where you explore the exhilarating limits of your erotic imagination. Online and in our London boutique, we collect and curate only the finest erotica to inspire exploration, excitement and enjoyment.We encourage you to make your own discoveries, explore your deepest desires and embrace the complexity of sexual pleasure. We believe sex is a very beautiful thing so we create beautiful objects and experiences to celebrate our enjoyment of each other. Our customers evolve their erotic aspirations through beautiful attire, uniquely wonderful pleasure objects, and our signature Salons where we teach the art of seduction.
In 2001 founder Sam Roddick gathered our name from an exotic plant whose seed suggestively resembles the intimate female form. The eroticism of the precious Coco de Mer perfectly encapsulates our playful philosophy and is the inspiration for our exploration of the erotic imagination. We believe that the next beautifully enthralling moment is always waiting to happen – the ultimate erotic experience of your life is yet to come.