Complete The Sale

How easy can it be?

Ever visit a store or a website and try to buy something but it felt like you couldn’t give your money away? You wind up either very frustrated with the experience or you leave and make the purchase somewhere else.

Making a purchase should NEVER be a difficult thing to do, yet some businesses make it just that.

A few tips for wholesalers and retailers to make your customer’s purchasing experience easier:

Provide multiple methods/sales channels for your customers to place orders:

  • Phone
  • Fax
  • Email
  • Website. This is a great way for brick and mortar stores to provide a larger selection of products to their customers.
  • API (Application Interface) This not applicable to retailers, but great for wholesalers.
  • Ebay and Amazon. This is not applicable to wholesalers, but they can be a real money makers for retailers.

We are starting to see social media sites such as Facebook as another possible sales channels. We suggest waiting for this sales channel to mature a bit before you spend time and money implementing this for your business.

Create a wholesale drop ship program. Make it easy for your customers to sell your entire product line by having a drop ship program. Retailers usually can’t purchase your entire product line, so provide them a way to sell your entire product line by having a drop ship program. This also creates sales opportunities with sellers who only use drop shippers.

For wholesalers, make it easy for your customers to get your products listed on their website:
  • CSV files (comma-separated value) – preferably downloadable from your website to avoid the cost and time delay of sending it on a CD through the mail.
  • An API (Application Interface)

Make paying easy with multiple methods of payment:
Credit and debits cards. Take the full range of credit cards such as AMERICAN EXPRESS(don’t complain about the fees… be happy with the sale), Mastercard, Visa, Discover, etc..

  • Paypal
  • eChecks
  • Checks

We purposely left terms out of payment methods, as we suggest staying away from terms. You are not a bank, and if a bank won’t give a business credit why should you.

SEO Tip: Content is king. Keep your content fresh by adding something new at least once every two weeks. This will help keep your site relevant in the search engines.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.

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