Confitex USA Launch

Confitex USA Launch

For the 25 million Americans who experience bladder control issues, few underwear products have combined comfort, fashion and performance – until now. Confitex has introduced the first line of fashionable leak-proof and washable underwear designed for both men and women with light bladder leakage (LBL).

Confitex’s collection of light and moderate absorbency underwear and lingerie is now available in the U.S. after initial success in the UK, New Zealand and Australia. Combining patented textile technology and high quality fabrics with discrete, confidence-boosting designs, Confitex products for people with LBL look, feel and perform like regular underwear and lingerie.

“People who experience light bladder leakage should be able to enjoy their lifestyle, freedom and independence no matter what happens,” said Confitex CEO and Co-Founder Dr. Mark Davey. “We created Confitex to enable people who suffer from LBL to live the life they want to live.”

Confitex USA Launch

Each pair of Confitex underwear features an advanced inner layer that wicks moisture away from the skin quickly, a high absorbency middle layer that provides maximum moisture retention, and a leak-proof outer layer that protects all day long. This results in breathable, odor-free, pad-free and machine washable absorbent underwear that is suitable for any age or style.

According to a Confitex survey of 1,008 U.S. adults, 25 percent of women and eight percent of men say they have experienced LBL. The condition is particularly common for women after childbirth and during menopause and for men dealing with prostate health issues.

Yet, it remains an uncomfortable subject for those who suffer from it. The Confitex survey also found that 22 percent of Americans who have experienced LBL are embarrassed to discuss it with immediate family members. But if presented with a washable, leak-proof and fashionable underwear alternative to disposable products, 90 percent of those who’ve experienced LBL say their confidence and freedom would be restored.

Confitex USA Launch

“I see many patients who are seeking help in managing their LBL,” says Urologist and Sexual Health Expert Dr. Jennifer Berman. “LBL is more common than most people think, and it can be an embarrassing and limiting condition.”
Dr. Berman is partnering with Confitex to help introduce the product line in the U.S.

“Unfortunately, few options exist on the market for LBL protection and they consist of products that can make people feel self-conscious due to bulkiness and potential for odor. What differentiates Confitex is its revolutionary textile technology and fashion-forward design, which wicks fluid, prevents odor and helps restore confidence to people who experience LBL.”

Confitex washable and leak-proof underwear is available in a variety of colors, sizes and absorbency levels in both women’s styles (hipster, boy leg and full brief) and men’s styles (full brief and short brief) for $34.90 on www.ConfitexUnderwear.com. The women’s collection is also available on www.HSN.com.

Confitex USA Launch

Survey Methodology
The Confitex Light Bladder Leakage Survey was conducted from May 4 to May 7, 2017, using ORC International’s Telephone CARAVAN® omnibus among a landline and cell phone probability sample of 1,008 U.S. adults age 18 and older. The margin of error for each sample was plus or minus 3.09 percent at the 95 percent confidence level.

ABOUT CONFITEX
Confitex makes comfortable, fashionable and premium performance underwear that is designed for men and women with light bladder leakage (LBL). The Confitex collection of leak proof undergarments is thoughtfully and discretely designed to look and feel like real underwear and lingerie. Using a patented textile technology that was originally created to help keep extreme athletes dry, Confitex products are machine washable, dryer-friendly and long lasting. Free of pads and plastic, washable Confitex products offer consumers with LBL an eco-friendly and confidence-boosting alternative to disposable products.

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