Coquette Launches #WHATSYOURSEXY Social Media Campaign
“We want to empower every person who wears Coquette to own their individual versions of what is ‘sexy.’” – Charlotte McNeill, Coquette.
C anadian lingerie manufacturer, Coquette knows that the term ‘sexy’ means different things to different people. For some lingerie lovers, the term means black lace and fishnet stockings, while others define the style with sweet shades of pink and feminine ruffles. Through their new social media campaign #whatsyoursexy, the brand is connecting with all women to help them define their own sexy style.
After 39 years, Coquette is certainly qualified to help women in this effort. Each year the company produces five collections—a holiday collection; Darque, which features stylish club wear; Kissable, a boxed collection of one size and extra large sizes; the Elite Packaged Lingerie collection; and La Petite, a line of hosiery, garters and other lingerie accessories. Then there’s Coquette Collection, which is made up of a variety of styles and sizes and includes packaged and hanging options.
It’s clear that the company’s product offering is all-encompassing. Some styles are delicate and feminine, like the Whispering White Baby Doll, a plus size dress that features flirty eyelash lace on the cups and trim and a ruffle cap sleeve.
Other looks are more risqué. Take for example the Forever Matte Elastic Top Stockings—this unique accessory can be paired with a matching bodysuit to create an all-over wet look that is more naughty than nice.
Charlotte McNeill, Social Media & Branding Specialist for the company explains that this new campaign will help Coquette reach the end consumer by encouraging them to use the hashtag in their own posts as they show off their own personal style.
“We hope to drive the demand for our brand products to our retail and distribution partners while maintaining our own identity,” she says.
“With so many sexy styles to choose from, Coquette customers have ample inspiration for finding their own sexy style.”
McNeill believes these efforts are extremely important in today’s market. “End consumers expect a personal relationship with brands as a direct result of social media,” she adds. “It is now assumed that one can reach out to a brand on their social channels and have that direct connection. We hope to appeal to our end consumers through this strategy.”
McNeill’s hope is that customers will use the hashtag when posting photos of themselves in the Coquette styles that they feel sexiest in, at home or out and about. Coquette encourages women to have fun with their look and style items in new and different ways. “We want to empower every person who wears Coquette to own their individual versions of what is ‘sexy.’,” says McNeill. For example, the Forever Matte Teddy pairs great with jeans for a night out. Or a sporty high cut teddy with strappy elastic details can double as an on-trend top when worn with cut off shorts.
Perhaps the best thing about Coquette’s collection is that many of the popular trends come in a variety of different styles so that everyone has the opportunity to enjoy a popular fashion statement. For example, crisscross lacing can be found on a beautiful pink lace bra as well as a wet look bra style.
With so many sexy styles to choose from, Coquette customers have ample inspiration for finding their own sexy style. The brand most certainly has something for everyone, says vice president, Marcus Horea. “Our biggest success is found by keeping our lingerie designs edgy, sexy and innovative as well as many being offered in both regular and plus size,” he says. “We certainly pride ourselves on being ‘inclusive’ and this allows buyers to become loyal to our style offerings knowing that we have something for everyone.”
The campaign will be promoted primarily through social media and a homepage re-vamp of the brand’s website. The #whatsyoursexy hashtag will also be used to promote social interaction with a call to action for our followers to show Coquette their version of sexy. “We also hope for our distributors and retailers to embrace the campaign in their own promotion,” adds McNeill.