Coquette to unveil new look at International Lingerie Show
For Coquette International, this September’s International Lingerie Show will not only include the release of their 2011 Main Collection catalog, but a major announcement from the intimate apparel distributor. Coquette will be taking a new direction in 2011 with a new company image and will release an exclusive preview at the International Lingerie Show.
“2011 will be the most exciting year for Coquette,” says Marcus Horea, Vice President of Coquette International, “After 31 years of designing and distributing the industry’s most innovative lingerie and accessories, we now have a new overall company look that reflects our great products and will give us an edge in the changing intimate apparel industry.”
The new company image has been updated to suit a changing market. The intimate apparel industry has experienced a shift from a darker and somewhat male-dominated environment of the past to today where beauty and sensuality are prevalent. The market today is giving women permission to feel sexy and flirty. Coquette’s new image reflects these market changes and will empower its consumers to embrace their sensuality.
“The new image of Coquette will benefit our retailers since it will entice existing customers and attract new consumers. We still have the same great products, but the new look will enhance sales since it offers something different and attractive to the consumer,” adds Horea.
Coquette welcomes all attendees of this September’s International Lingerie Show to visit their exhibit as they unveil their new look! Additionally, catalogs for Coquette’s 2011 Main Collection will be available.