Coquette’s Elite Packaged Lingerie
Is your lingerie fun and flirty? Or does it make you feel bold and daring? Coquette’s Elite Packaged Lingerie is designed to help you answer just that. It features four groupings that are color-coordinated to appeal to different desires.
Each group is based upon the look and feel of the garments inside and can easily be mixed and matched, explains creative director Cindy Cipriano.
The blush rose box collection represents a group of styles that are fun and flirty. It features intricate strappy details and on-trend colors and materials. If you’re always looking for the newest and best this pink box is the one for you!
The smoke grey box is daring and bold with adventurous prints (like leopard!) and details that up the sexy factor. Inside these sensual boxes, customers will find edgy styles and playful touches.
The traditional lingerie lover will find classic silhouettes packaged in nude boxes. “This collection features a lot of staples and the styles that define the classic Coquette brand,” adds Cindy. Look out for softer, elegant hues and traditional black from this group.
Finally, Coquette introduced a slim box in stormy silver for its sheer nylon knitwear. “Many of these pieces are perfect foundations for mixing and matching with outerwear,” adds Cindy.
This focus on moods is what makes Coquette’s Elite Packaged Lingerie line so unique. While many boxed collections only feature product shots, Cindy says that their approach goes one step further. “When I looked at the products and our presentation I felt that the garments were actually too nice to be in a box,” she says. “So instead we went with mood focused photography, slight color in the backgrounds, various lighting, and a soft, sensual feel.”
Stand Out Styles
For the bold and daring, senior designer Elaine Carson loves the Teal Scallop stretch lace teddy. It comes in a rich, on-trend shade and features a beautiful lace-up detail on the back. “The lace is used in a fluid design where it narrows and widens accenting all the right curves,” she says. The style also features a halter neckline and would look amazing paired with outerwear bottoms.
Another flirtatious style that is fun on its own or paired with jeans is the Microfiber high cut teddy. Ideal for all body types, this teddy features an extremely high cut leg with strappy elastic detailing that creates an ultra-modern vintage vibe. “For our editorial shoot we paired it with our wet look stockings for a really bold sexy look,” adds Elaine.
If you prefer a two-piece set, Elaine suggests the scallop stretch lace halter top and booty short. The halter top features a keyhole cut-out which showcases the beautiful scallop stretch lace and is accented by the fishnet underbust band for a striking combination. The matching booty short features the same fabric treatments but also a lace-up detail on the back.
Ideal for Merchandising
Cindy recommends that retailers merchandise the boxes by color grouping to create the most effective visual display.
Depending on the size of the wall boxes may be hung four to five across under a branded vinyl header. Retailers have access to several different styles of display headers (18” inch or 8” low profile) made for a 4-foot or 8-foot display wall.
A 4×4 foot floor graphic, which will adhere to most tile or wood floors and posters are also available for retail customers upon request.