Coup de Foudre Lingerie
“Everything from our lighting and well-appointed dressing rooms, to our well-trained fitters, are focused on helping our customers enjoy the best experience they have ever had while purchasing lingerie.”
C oup de Foudre means “love at first sight,” which is exactly what you’ll feel walking into the Washington D.C.-based store of the same name. In what is a historically conservative area, owner Kiersten Ballman has spent a lot of time educating customers and encouraging them to “embrace the lace.”
As a result, the majority of overall sales in the shop are attributed to fashion and shapewear, and “made to be seen” lingerie is growing in popularity. That shapewear—Kiersten says the demand is mainly for light, smoothing styles with the heavy stuff reserved for special occasions and bridal customers.
The store opened in 2004 to the relief of many Capitol Hill customers looking for expert fitters, hard to find bra sizes, and beautiful European lingerie. In that time business had grown, the product offerings has expanded and the staff has increased five-fold.
Lacy favorites from Cosabella, Chantelle and Simone Perele grace the squares of the store’s Instagram account. Coup de Foudre Coup de Foudre Lingerie has just about 2,000 followers, all double tapping new arrivals in bright, bold colors and dreamy lacy designs.
Wardrobe solutions, like molded cups, memory foam, and spacer smooth cup bras still rank in near the top. “Prima Donna’s Divine Technical Lace and Empreinte’s smooth lace are winners for full cups that want a smooth round supportive look,” says Kiersten. “Fantasie’s Rebecca Bra holds appeal for the younger full cup customer.”
A Parisian Inspired Boutique
The space is clean and bright, with plenty of space between racks for browsing and daydreaming. Customers can schedule appointments, and walk-in fittings are also available. Every customer is paired with a bra-fit expert and educated in regards to the best fit and style for them.
“Everything from our lighting and well-appointed dressing rooms, to our well-trained fitters, are focused on helping our customers enjoy the best experience they have ever had while purchasing lingerie,” says Kiersten. “Our reviews on Yelp and Genbook are a testament to this.”
Check them out, but only if you’re ready to fall in love at first sight.