Curve Celebrates Successful Vegas Show
“It was our first time participating in Curve Las Vegas & we had a fabulous experience there where we got to meet not only local buyers but also international buyers.” – Leticia Machado, Arensky Lingerie.
Curve recently celebrated the close of a successful Las Vegas show at the end of August. The improvement to the show was helped along by a new venue for CurveLV offering a brighter, airier atmosphere for buyers, exhibitors, press and guests. Curve representatives noted that 2,000 buyers attended.
Curve Vegas continued its new two-day format and new account incentive program where retailers had the chance to win prizes/giveaways when booking new business. Among these buyer-centric prizes was the opportunity for two lucky retailers to win two round trip tickets to visit Salon International de la Lingerie 2014 in Paris.
The show drew in diverse retailers including buyers from resort & spas including those from the Waldorf Astoria, Wynn Resort, The Resort at Pelican Hill, Canyon Ranch, Atlantis Paradise Island Resort and Ocean Reef Club.
Online store visitors included Amazon.com, Zappos, Asos, Fab.com and The Gilt Groupe; department stores included Lord & Taylor, & Dillard’s. Rounding out a list of notable retail visitors were swim and intimate apparel buyers like Everything But Water, Nubia Swimwear.com, Sea Cup & up, Gone Bananas Beachwear, Kate & Lace Lingerie and Swim, Lulu’s, Shirley & Co, Hisroom, Theluckypair.com, Freshpair, La Maison Simons, Mankind, Under U4 Men, Underwear Trunk, Herroom, Lille Boutique, Alla Prima, Luxe Lingerie, My Bra Boutique, Yve’s Fine Lingerie, Free People.
“It was our first time participating in Curve Las Vegas, and we had a fabulous experience there, where we got to meet not only local buyers but also international buyers that were looking for differentiation in lingerie and that’s exactly what we offer,” said Leticia Machado of Arensky Lingerie. “We also got to listen to the buyers and grasp what is wanted in the lingerie industry and how we can better serve them.”
Each day, the show started with a networking breakfast where buyers and exhibitors made initial introductions before their first appointment of the day. Over 600 appointments were booked through the show’s website — curvexpo.com.
Retailers were received complimentary lunch and access to spa services in the relaxing beach lounge. The first day concluded with the beach party event that featured over 40 swim looks from designers such as Vitamin A, Luli Fama, Pain de Sucre, Trina Turk, La Blanca, Michael Kors, Juicy Couture, Pull-in & Manus and much more.
On day two, retailers had another day to revisit or discover brands. The next edition of Curve Las Vegas takes place on February 17 – 18, 2014.