CURVE Makes Changes for 2017 Shows
Above: Nubian Skin at CURVENEWYORK. Photo by Krystal Peto.
This August Eurovet Americas/CURVE will return to New York and Las Vegas where over 350 intimate apparel and swimwear brands will be presenting their new collections. CURVENEWYORK will take place August 6-8, 2017 at the Javits Center, Hall 1B. CURVELASVEGAS will be held August 14-16, 2017 at the Mandalay Bay Convention Center.
2017 marks the 10-year anniversary for the CURVE show. This milestone brings with it many new updates that will improve the visiting experience for intimate buyers. Here’s what you can expect this summer.
CURVENEWYORK Gets A New Location
On August 6-8, CURVENEWYORK will move to its new location in the Javits Center, Hall 1B. This new space will help promote crossover with the brands at the Ready-To-Wear shows taking place simultaneously. Thanks to a co-badging partnership with UBM, attendees will be able to move easily between shows without having to re-register.
New brands join CURVENEWYORK
Buyers can look forward to returning favorites along with new faces like Beija London, Ellipse, Noble Mount, The Cat’s Pajamas, Tramonte, Velvette, and Wings Intimates.
Above: Nudewear Robes.
New Interactive Website Launches
A new website platform for CURVE is more interactive and easy to use. Its new features include an advanced brand search that will help visitors find exhibitors within the correct budget, gender and product categories.
Above: Les Jupons de Tess panty.
Mobile App Continues to Improve Experience
At CURVENEWYORK exhibitors will be able to scan badges of attendees who enter their booth directly on their smartphone or tablet, where their digital profile will be uploaded. On the app, buyers will be able to find the brand they have appointments with, look up their favorite brands and event happenings.
Personal Shopper Program Aids Buyers
This year buyers can work with the CURVE team’s personal shoppers to help them find new brands to expand their offerings. Additionally the New Account program is in effect, and for every new order placed with a brand not previously ordered from, buyers will be entered to win a round trip to Paris, France to visit Salon International de la Lingerie in January 2018.
Above: the AJOUR team at CURVELASVEGAS. Photo by Jason Kamimura Photography.
CURVELASVEGAS co-locates with Athleisure Section of PROJECT WOMENS.
This August 14-16 at the Mandalay Bay Convention Center, CURVELASVEGAS will be co-located with the Athleisure section of PROJECT, bringing together swimwear, athletic apparel and intimates. This will be the only show in August that will cater to all three categories.
You can also visit www.eurovetamericas.com for more details.