CURVENEWYORK February 2019 Recap
“Scents of wild lavender, glinting metallic laces, waves of velvet…”
Last month’s CURVENEWYORK showed off an intense variety of brands, categories, products and experiences. With close to 200 exhibitors at the three day event, buyers walked away knowing that the market is full of options for every single customer.
Most importantly, the mix of booths and activities from model presentations, to seminars framed brands within a dynamic setting.
“CURVE is doing an amazing job – the Shark Tank presentation is really showing that they’re thinking outside of the box, and looking for innovative ways to get buyers excited,” said Anya Lust founder, Krystle Kotara.
“All events focused on providing information to attendees in a fun and interactive way.”
This season’s presentation schedule started with the NPD Group’s analysis of consumer behavior, top selling lingerie SKUs, and buying habits. A workshop held by Kimmay Caldwell of Hurray Kimmay educated brands and retailers on how to effectively activate the press and interact with influencers and bloggers.
The New Brands at CURVE – A Shark Tank Style Event mentioned by Kotara allowed attendees to hear five minute pitches from a selection of new exhibiting brands and vote on their favorite. Evelyn and Bobbie won that presentation and…
Another well received event was this year’s Inclusiveness & Body Positivity panel discussion sponsored by Parfait and moderated by Kimmay Caldwell. The panel explored the topic of Inclusiveness and Intimate Apparel.
“This panel wasn’t about telling retailers and brands what they’re doing wrong when it comes to inclusiveness,” said Caldwell. “It was about being honest and honoring where they are now, and committing to taking a step in the right direction. And then another. And then another.”
Special book signings by Cora Harrington and Poupie Cadolle provided meet and greet opportunities while giving attendees the ability to expand their love of lingerie through literature.
It was heartening to see retailers like DEBra Lingerie share snapshots of the events, seminars and the booths to share the excitement of new brands and experiences with their own customers who often replied back in real time during the event.
A slice of Deutschland made it to CURVENEWYORK last month with the show’s German Pavilion featuring Anita, Falke, May, Rösch/Féraud, Susa, Triumph and Vossen. The German Brands received a special Speed Dating event which was received positively by buyers.
The owners from Bloomers in Alexandria, Virginia said, “… we had a great first day, highlighted by the speed dating session with the German Brands. [We] are planning on placing orders with at least three of them, which would have never had happened without that session. So it’s amazing and please continue doing them.”
CURVE Summer Schedule
Overall, CURVENEWYORK was a positive experience for everyone involved from bloggers, brands to retailers and distributors. We’re looking forward to what the show organizers have planned for the summer.
The next session of CURVENEWYORK will be August 4-6, 2019 at the Javits Center, followed by CURVELASVEGAS which will be August 12-14, 2019 in a new location at the Las Vegas Convention Center.
Learn More about CURVENEWYORK