CURVENEWYORK FW17 Recap
Above: Rya Collection. Photos by Krystal Peto for the Lingerie Journal.
“Design-wise, this was one of the more exciting [CURVE] shows I’ve been to within the last few seasons.” – Cora Harrington, the Lingerie Addict.
Fringed embroidered flowers, hand-covered satin buttons, roses seemingly brushed on fabric and a star chart stitched on a pair of sheer knickers.
These are some of the visual and tactile memories from CURVENEWYORK that stand out for me weeks after the show ended in early March.
It was a treat (and refreshing) to see highly creative and unique designs from brands like Rya Collection, Amoralle, AJOUR, Ginia, Nüdwear, Adina Reay, and Va Bien — amongst many others — at the show.
Amoralle’s founder, Inese Ozola, said each satin button on this bodysuit is expertly hand-covered.
“After years of neutral t-shirt bras and iterative bondage-style designs, I felt like brands were making more of an effort to connect with their historical and aesthetic roots,” said Cora Harrington, founder of the Lingerie Addict. ”There seemed to be an overall sense of ‘Playing it safe isn’t working, so let’s see what happens when we get a little creative.’ Design-wise, this was one of the more exciting shows I’ve been to within the last few seasons.”
Above: Dominique Intimate Apparel. The brand showcased their updated Aimee Bra at the show
Antonia Townsend, founder and Chief Knicker Officer of the Enclosed said of the show: “I like how designers are taking risks. AJOUR caught my eye with a hot fuchsia set that’s wonderful and unique which is exactly what we’re looking for — things women can’t find at a department store.”
Decades of Lingerie
And this is what continues to make CURVE a great business opportunity – they help connect brands with buyers. The show has been doing this for years now — 10 in fact.
At this edition of CURVENEWYORK, the organizers celebrated their 10th Anniversary. To highlight their Lingerie Tin, CURVE partnered with seven exhibiting brands for a retrospective exhibition at Javits.
— Curvy Couture (@CurvyCouture1) March 2, 2017
Visitors browsed through styles and best-sellers that have become ubiquitous in the lingerie market from Anita, Chantelle, Eveden, Hanky Panky, Leonisa, Lise Charmel, Montelle, Panache, Simone Perele and Wacoal. Also featured were the top trends over a decade by Cora from theLingerieAddict.com (pictured below).
The celebration continued with the CURVE 10 Year Anniversary Gala to honor the community brought together a decade ago by the CURVE founders, Laurence and Jean-Luc Teinturier. The gala was also a nonprofit occasion and CURVE, in support of the Breast Cancer Research Foundation (BCRF), donated all gala proceeds to BCRF.
Innerwear & Outerwear Blurred
Above: Loulette Malva Lace Crop Top.
Walking the event, the Lingerie Journal team also found that several brands like Loulette and Arianne were incorporating ready-to-wear pieces into their collections or helping retailers visualize how consumers should think about their lingerie as fashion foundations.
This is notable because so many buyers like those from Belle Mode Intimates naturally come to CURVE with this mentality on behalf of their customers:
— Belle Mode Intimates (@BelleModeVA) March 1, 2017
Arianne’s Melitta Boisvert echoed these sentiments saying, “[Retailers] want to see how a bra works under a shirt. I show them how our tops can be layering pieces for their customers.”
Above: Arianne Lace Tops.
CURVENEWYORK FW17: Ones to Watch
There were quite a few brands at CURVENEWYORK that made more than a few people do a double take and spend some extra time at their booth. We wanted to take a second here to showcase a few of those brands for our readers just in case they missed them at Javits.
When I was walking the show, my wife was still pregnant with our son and maternity and nursing intimates were defiantly on my mind. And quite a few brands perked my interest, but I was truly impressed by Nadine M. Woods’ vision for her brand, Mayana Genevière.
Described as, “…a high luxe, intimate apparel line designed to celebrate and support the journey of womanhood. Initially created to bridge the gap between fashion lingerie and maternity undergarments (with a focus on the restoration required during postnatal recovery), this innovative intimate apparel brand has evolved into a versatile line capturing the essence and needs of a woman as she transitions through life’s many stages.
Underwear is fun. Sometimes we lose sight of this and it’s great to see a brand like Uwila Warrior bring color, vibrancy and whimsy into their design process.
The brand was founded on one simple belief: Women shouldn’t have to twist their bodies and lifestyles into underwear that only fits sometimes – they should have unapologetically colorful, beautiful, and comfortable underwear that fits every moment of their lives.
Coming off a successful Kickstarter Campaign, Giapenta showcased their luxurious collection intimates at CURVE. The brand’s collection is beautiful and there’s some serious fabric tech behind each piece. Giapenta is designed to proactively balance body temperature and incorporates other design solutions to their intimates more comfortable and fit better.
CURVEXPO Summer 2017
Our coverage of CURVE continues with our new Buyer’s Guide coming out in the next few days and if you missed CURVELASVEGAS, Jenny Rieu put together an amazing recap of the Vegas show that you can ready HERE. So stay tuned for more on the show from TLJ and mark your calendars:
CURVENEWYORK returns to Jacob Javits this summer from August 6 – 8, 2017.