CURVENEWYORK July 2018: Summer of Love

Axami at CURVENEWYORK July 2018 photo by Photos by John Brown, JSG Photography.

Above: Axami. Photos by John Brown, JSG Photography.

When I walk into a trade show like CURVE, I don’t see booths or brands. I see stories. Each one different, varied as the fabrics, trims and laces on display, and they all share a common thread – love.

Avery Rose Lingerie at CURVENEWYORK July 2018 photo by John Brown

Above: Avery Rose Lingerie.

You can see it in a designer’s eyes like Jennifer Coll of Avery Rose who greeted every buyer like a long lost friend and shared with them her passion for creating beautiful bralettes.

It was on display between Undress Code founders Izabela Godlewska and Kacper Zieliński who were finalizing their wedding details in between buyer meetings.

Video of the Timpa booth by Jan Klier.

And in the Bellefit booth, you saw a mother’s love and desire to help a daughter recover from multiple c-sections transformed into a line of maternity wear that allows moms around the world to heal and feel supported.

Parfait model with buyer at CURVENEWYORK July 2018 photo by John Brown

Above: Parfait.

“[CURVE] is where I get all my shopping urges out, spend money and make money at the same time. It’s like wholesale therapy.” – Nikky Waters, La Femme Dangereuse.

The show organizers also weave this passion and care by bringing the intimates world together under one roof in New York and Las Vegas. Here in NYC, seminars and panel discussions on topics from retail advice to body positivity informed and helped lingerie brands, designers, bloggers and buyers.

Maison Close booth at CURVENEWYORK July 2018 photo by John Brown.

Above: Maison Close.

“We were excited by not just the new items out there, but by the inclusivity on display. More brands have expanded sizing and color. And many have expanded into more skin tones, so it was awesome to get a variety of shades for our customers. It was a great show.” said Lauren Thomas, Busted in Detroit‘s manager.

Krystal Kotara of Anya Lust speaking at CURVE. Photo by John Brown.

Above: Krystal Kotara, founder of Anya Lust speaking at CURVENEWYORK.

Visually, imaginations were stirred by an art installation by artists Stephanie Hynes and Tina Wilson. And the Concepts Lounge inspired retailers with beautiful visual merchandising displays that included product inspiration and trend advice.

“CURVENEWYORK was a great success for Royce this summer. We always get so much out of face to face communications and we opened some exciting new accounts at the show,” said Royce Lingerie’s Business Development Manager, Francesca Fleming.

Mapale at CURVENEWYORK July 2018 photo by John Brown

Above: Mapalé.

CURVENEWYORK even included a philanthropic event in collaboration with the the non-profit children’s charity, Project Help Us Give (H.U.G.). A custom eye-mask embroidery station took orders from visitors with proceeds going to the H.U.G. cause.

CURVE Summer of Love Visual Tour

Wacoal model at CURVENEWYORK July 2018 photo by John Brown

Above: Wacoal.

It’s wonderful to see all these stories come together at the show and I came away from the show with a notepad full of editorial ideas which you’ll see unfurl in the coming weeks.

If you weren’t able to make it to Javits and are are still curious about what brands’ booths looked like, we’ve collected images from Anita, Avery Rose, Curvy Couture, Royce Lingerie, Elila and L.A. Whisper for you to peruse at your leisure.

And as you scroll down, you’ll see images from the CURVENEWYORK show floor:

Rya Collection booth at CURVENEWYORK July 2018 photo by John Brown

Above: Rya Collection.

Anita Active model at CURVENEWYORK July 2018 photo by John Brown

Above: Anita.

Hello Beautiful at CURVENEWYORK July 2018 photo by John Brown

Above: Hello Beautiful.

Jane Woolrich at CURVENEWYORK July 2018 photo by John Brown

Above: Jane Woolrich.

Little Bra Company at CURVENEWYORK July 2018 photo by John Brown

Above: the Little Bra Company.

Curvy Couture Lirisse Cross at CURVENEWYORK July 2018 photo by John Brown

Above: Curvy Couture.

Lou Lingerie booth at CURVENEWYORK July 2018

Above: Lou Lingerie.

Sugar Candy Bra. Photo by John Brown

Above: Sugar Candy Bra.

Royce Lingerie rack at CURVENEWYORK. Photo by John Brown

Above: Royce Lingerie.

Sock It To Me

Above: Sock it to Me.

Jezebel by Felina at CURVENEWYORK July 2018 photo by John Brown

Above: Jezebel by Felina.

Curvy Kate models at CURVENEWYORK July 2018 photo by John Brown

Above: Curvy Kate.

icollection at CURVENEWYORK July 2018 photo by John Brown

Above: iCollection Lingerie.

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