CURVENEWYORK: Retailers Dish On New Vendors and Trends

CURVENEWYORK photo by Hope Chest

“The August CURVE show is our favorite time to attend because of all the beautiful bright colors we see for spring and summer.” – Jennifer Rosen, Hope Chest.

A new location, new brands and new technology brought success to CURVENEWYORK, which returned to the Javits Center from August 6 – 8, 2017.

Show attendance was up this year—the second day at CURVENEWYORK was the second best day for the trade show since 2011, says Eurovet show organizers. They reported attendance from buyers from Bloomingdales, Journelle, Saks Fifth Avenue, Shopbop, Torso Lingerie Studio, Brooklyn Fox, Petticoat Fair, and The Town Shop among many others.

Success was due in part to the new location in Hall 1B which offered closer proximity to the ready-to-wear shows and co-badging, which allowed buyers easy access to all events taking place over the weekend. “The goal was to ease the experience for buyers and to adapt to the trend of growing product diversification efforts that are now commonly seen within retail stores and brands,” says the company. Also, the addition of interactive floor plans on the sites mobile app and personal shoppers made visiting the event a more positive experience for buyers.

Day 2 of @curvexpo NYC ! #toplingerieshop #shop901 #neverbasic #choose901 – Just picked up @coletteandsebastian bringing it home to the 901!!!

A post shared by Coco & Lola’s Lingerie Memphis (@cocoandlolas) on

Scouting new trends is always a key goal for most visiting the show. This year buyers were treated to “Shop the Show” presentations by PROMOSTYL. For Spring Summer 2019 Maria Teresa Sampedro and Pankhuri Gupta mentioned, colors like carmine pink, sandstone, summer brights, and cosmic blues. In swim, they noted Malibu-inspired colors like bright reds to deep purples. High-waisted bottom and deep V necklines will continue to be popular.

The Lingerie Journal caught up with a few of the industries leading buyers and storeowners after their visit to hear their overall thoughts on this year’s show and what new brands and trends they were the most excited about. Read on to here more about their visits to New York.

JOY all things underthings, Manchester Center, VT

Joy Proft, owner

Owner Joy Proft (center) and Manager/Buyer Julie Isaacs with Jim West, representative from Curvy Kate and Marlies Dekkers.

Above: Owner Joy Proft (center) and Manager/Buyer Julie Isaacs with Jim West, representative from Curvy Kate and Marlies Dekkers.

“Julie, Lila I had a productive and fun experience at this year’s CURVENEWYORK Expo. New brands include Empreinte and Saxx. These vendors get a standing ovation for their product presentations and also the confidence that retailers like us have in carrying their products. We spoke to retailers who carry one or both brands who were very encouraging of the “risk” involved. Both seem to be popular with lingerie store shoppers — we are excited to get them in!

Meetings with our core bra brands of Chantelle, Wacoal, Anita, and Natori were excellent and BedHead, PJ Salvage, and Love + Grace holiday and spring look terrific. We were proud to be a finalist for best concept store at the Best of Intima Awards this year!”


Coco & Lola, Memphis TN

Glenna Rohbacher, owner

Glenna Rohbacher aka “Coco” and Parker Johnson aka “Lola” of Coco & Lola

Above: Glenna Rohbacher aka “Coco” and Parker Johnson aka “Lola” of Coco & Lola.

“This was our first visit to this show, so it was truly new, refreshing and invigorating for us. The CURVENEWYORK staff could not have been better at getting us prepared including the personal shopper, which we totally took advantage of. We had been searching for some new luxury lines and felt it was time to make a trip to CURVENEWYORK. It is quite a bit different from other shows we have participated in—the atmosphere is a lot more relaxed and less exotic. We had no idea what to expect but we weren’t disappointed at all. We had great success on our lingerie hunting expedition!

Parker, my daughter, and I both hit the door running in opposite directions as we both buy for the store representing and buying for our alter egos “Coco” and “Lola” who have very different and distinct tastes, not to mention age appropriateness and size requirements.

Foxers Roses Forever

Above: FOXERS Roses Forever collection.

“Foxers! Now that’s a novel product—Sexy boxer shorts where the waistband is meant to show!”

On this trip, “Coco” [Rohbacher] not only got to meet so many of our existing vendors she had not met in person yet like Cosabella and Felina, but she also picked up some new lines such as Samantha Chang, Stella McCartney, and Christine to name a few. While “Lola” [Johnson] is bringing back with her to Memphis, Kiss Kill, a killer lingerie line from Australia. It’s hot, well-made, retro glamour with a twist! Perfect for our shop!

“Lola” also picked up Commando, Mad Mac and Foxers. Foxers! Now that’s a novel product—Sexy boxer shorts where the waistband is meant to show! We have a very diverse clientele and both “Coco” and “Lola” think we will do great with these adorable boxer shorts. We are after all also located within walking distance of three colleges. Besides that, “Coco” says these sexy little boxer shorts can be worn out as well and make her happy just looking at them!”


Hope Chest, Philadelphia, PA

Jennifer Rosen, owner

The team from Hope Chest visit with Lou Lingerie.

Above: The Hope Chest team from Hope Chest visit with Lou Lingerie.

“The August CURVE show is our favorite time to attend because of all the beautiful bright colors we see for spring and summer. This year we found a trend in the use of more neutral colors with pops of an accent color—our favorites of which were a gorgeous marigold and Kelly green.

Hope Chest at the Lou Lingerie booth

This time around we were most impressed by the upcoming collections for Else and Lou. We love the bras, bodysuits and chemises from Else for their interesting lace and carefully constructed pieces. Their style is distinct and never disappoints. We turn to Lou for gorgeous bras up to an F cup that do not sacrifice fit for fashion. We cannot wait to outfit the women of Philadelphia in their stunning lingerie once we get our hands on it. While each visit to CURVENEWYORK flies by in a whirl of lace and silk, we leave feeling equal parts exhausted, accomplished and excited for what’s to come.”


Lilies and Lace, Armonk, NY

Stella Sardone, Owner

“I go to CURVENEWYORK so I can see what’s out there, I might not order everything, but it’s nice to see the overall trends, colors, patterns and the feel of what’s happening in the market.

Skin was a collection and I was excited about that. We do carry that and I was excited about their launch of swimwear. The collection features more classic pieces and well-made designs. I was looking at the detail and quality of workmanship over patterns and colors and was happy with what I saw from them.

Rather than take on too many new vendors we are sticking with the tried and true brands this year. I didn’t seen many new an emerging designers at this show but I did like what I saw from my existing accounts — PJ Salvage is great, their line always does well with us and looks cute. I also liked Only Hearts, and they always do well here, too.”

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