CURVENV @ MAGIC Spotlight
CURVENV photos by Charles Roussel.
In just a few weeks, CURVENV @ Magic makes its debut. CURVEXPO’s CEO, Pierre-Nicolas Hurstel gives us the scoop on what to expect in Vegas for visiting buyers, exhibitors and press. Make sure you visit the trade show’s website for more updates and also stay tuned for a few features on exhibiting brands.
Q&A with Pierre-Nicolas Hurstel, CURVEXPO CEO.
One of the burning questions is where within Magic will Curve take place? Could you walk us through the layout of the show? How will having the dedicated exhibition hall help exhibitors and visiting buyers?
CURVENV @ MAGIC will be held at the Las Vegas Convention Center in the main central hall under the same roof as WWD MAGIC. CURVENV@MAGIC will be separated in its own hall but connected: an air wall separation between the two shows will allow CURVENV @ MAGIC to keep its own identity while being highly connected to the market place. CURVENV @ MAGIC visitors will access the show through three different main entrances: one directly from WWD MAGIC, one from the Central Hall Lobby and one from the parking lot where shuttles from the Wynn hotel (our preferred hotel) will drop off visitors. Many effective wayfinding tools will help the visitors locate our show, like directional carpet, banners and meterboard.
All MAGIC Marketplace badge holders will have free and scanned access to CURVENV @ MAGIC.
The visitors will benefit by being provided with shuttles to easily go back and forth from other shows to CURVENV @ MAGIC. The brands will also benefit from the high traffic flow of qualified buyers, thanks to this centralized location.
Will CURVENV@ Magic retain its aesthetics? It’s look and feel? Or will it have a new, distinctive ambiance?
CURVENV@MAGIC will maintain the sleek, modern white look that existed in the previous CURVENV LAS VEGAS and CURVENY NEW YORK shows. The intimate feel which was an essential and favored attribute will remain, thanks to the “separated within” situation.
CURVENV @ MAGIC New Account Program
Curve’s Incentive Programs are back in Vegas and I’m hoping you tell our readers what to expect and how to participate?
At CURVENV @ MAGIC, we will be repeating the very popular and successful New Account Program. For every new order placed with a new brand, buyers are offered the chance to win a round trip to Paris to visit Salon International de la Lingerie in January 2016. To participate to the drawing lot, buyers who have opened a new account with a brand just have to fill in a Curvexpo form and give it to the brand that will in turn give it to a Curvexpo representative. The third edition of the Hotel Resort and Spa program will also be a highlight of the show. This exclusive program will bring together top Resort and Hotel Industry leaders representing more than 300 properties with a selection of over 40 Intimate Apparel & Swimwear exhibiting brands.
Also, what are the added benefits both Curve exhibitors and visiting buyers will have with the new partnership?
CURVENV @ MAGIC will bring together a vast selection of leading swimwear and lingerie brands in one place, for the first time uniting the entire swimwear and lingerie community in Las Vegas and providing unprecedented selection and ease of shopping for international and west coast retailers. Our regular key lingerie and swim boutique buyers will be happy to see a strengthened product offering.
New Brands at CURVENV @ Magic
BECCA BY REBECCA VIRTUE; LUCKY BRAND; ALE BY ALESSANDRA AMBROSIO; BODYADONAY; HEAT SWIMWEAR; BINGO SURF; LA BLANCA; NANETTE LEPORE; TRINATURK; SPERRY TOP-SIDER; HOBIE; BIKINI LAB; POLO RALPH LAUREN; LAUREN RALPH LAUREN; KENNETH COLE NEW YORK; KENNETH COLE REACTION; MAXINE OF HOLLYWOOD; 24th & OCEAN; PINK LOTUS; GREEN DRAGON; LULI FAMA; LULITA; MAAJI SWIMWEAR; MUSIC LEGS; SAUVAGE; BANANA MOON; LIVIA MONTE CARLO; RAF OVER; DOLCESSA SWIMWEAR; and TWALA INTIMATES amongst many others.
CURVENV @ MAGIC participating brands will benefit from increased traffic thanks to the inclusion in the Magic Marketplace and specifically with a new category of Ready to Wear buyers. The location will facilitate the shopping experience of the visitors attending the shows.
How are you helping brands connect with buyers that normally go to Magic?
Where CURVEXPO brings its high touch and personalized service, MAGIC brings its scale and marketing power! The CURVENV @ MAGIC show will be promoted on MAGIC communication. MAGIC buyers that express an interest in Lingerie, Swim and Men’s Underwear will be registered to CURVENV @ MAGIC and targeted by CURVEXPO’s marketing campaign. They will have access to Curvexpo’s website Personal Visitor Space and take advantage of all the tools to connect with the brands. We are constantly looking for new and better ways to give brands more, better exposure, and provide buyers with an easier and pleasant experience when looking for new brands or meeting with existing clients. We have created tools on our website to allow easy appointment booking, a space where brands can share their recent press releases, links for brands to upload their look books and so much more. The website platform facilitates the shopping experience for buyers and gets our brands noticed.