CurveNY August 2013 Recap
Above: Sunday Intimates’ Dottie Bra in Navy
Sunshine and Lace…
That’s the best way of describing the bright and airy atmosphere at CurveNY this August. After a few weeks of brutal, humid weather in New York City, visitors to Curve enjoyed a few cool days from August 4 – 6, 2013 at Jacob Javits Center.
Over 200+ lingerie and swimwear brands participated with CurveNY and Eurovet, parent company to Curvexpo, rolled out a few new developments including a dedicated emerging brands area, a New Account Program, and trend seminars by Promostyl.
Above: Claudette’s Robin Levitt (left) and Bok Goodall (right) with ASOS’ Hayley Smith (center).
Many exhibitors described the buyer traffic as “good” and a Curve press release said that over 3,500* visitors attended — a 16% increase over August 2012 (*figures based on Curvexpo press releases from 2012 and 2013).
“We are very pleased with not only the amount but also quality and variety of buyers and owners that stopped by our booth,” said Caroline Accardi of Knixwear.
Above: Eucalan debuted their new Wrapture Solid Perfume at CurveNY.
Nicolas Audan of the Milltex Group, Inc echoed similar sentiments saying, “We had a very good CurveNY this time around — it was not necessarily busier, but the quality of buyers was great. We met new and old clients and they were all serious committed professionals. We are definitely still in a price sensitive market, and those better priced brands did much better than the higher end ones.”
Above and from left: Chez Johnson of By Chez Boutique with Paradisiac model, designer and founder Mel Rose and Lyra Hou.
Audan’s comment on the market is well-founded as WWD recently reported a slowdown in the innerwear market. While distressing, it’s important to note that more and more brands are still opening for business and exhibiting including the 60 domestic and international brands that made their CurveNY debut in New York. Tia Lyn Lingerie, Knixwear, Dolores Cortes, Invisibra, Kibys, Paradisiac and Sunday Intimates amongst others fall into this category of new-to-Curve or new-to-the-industry.
Above: a busy Cake Lingerie booth.
About half of the show’s exhibitors were foreign including a batch of brands from Colombia. Curvexpo worked with Proexport Colombia, an organization based in Colombia that promotes and facilitates trade with the US, to showcase that country’s intimate apparel brands.
CurveNY continues to benefit from a stronger location within Jacob Javits. On the north end, the show is able to concentrate exhibitors in a rectangular footprint which accommodates all the brands, a lounge area, food options and an event lounge.
Above: the Curvy Couture booth.
Designer Morgan Curtis said, “CurveNY was a tremendously valuable experience for Morgan Lane. The layout and design of the Javits center were very well thought out for the show and I felt we were able to effectively stand out in the intimates market. Ultimately we surpassed our order projections — and are, of course, thrilled about that.”
Brands to Watch
As always, CurveNY presents a feast for the eyes for any lingerie buyer and fanatic. We were able to meet with a variety of brands from some of the biggest names in the industry to indie newcomers. Here, we’ve picked out a few to share with our readers.
Tia Lyn Lingerie
Established in 2001, Tia Lyn is known for its use of delicate and innovative fabrics, contemporary designs and fit — every style is offered in sizes S, M, L, XL, 2X and 3X.
Already a big name in Europe, Jolidon is reaching into the US market with a wide collection of intimates and swimwear. The swimsuit (pictured above) from their Prelude collection caught our attention and showcases the variety of styles and prints available from Jolidon.
Be By Nadja
After pursuing a career in Opera, designer Nadja Bandelier decided to pursue another passion — Intimates. Her collection of sleepwear and lingerie is crafted from high-end silks and laces to create pieces both lovely to look at and comfortable to lounge about in.
Sunday Intimates founders Tannis Mann and Simonette Lowy said they started their full-busted brand out of necessity. “As two busty gals who struggled to find bras that fit us properly and captured our styles, we decided to take matters into our own hands. Inspired by the 40s pin up, Sunday Intimates reinvents the aesthetic into a modern and fresh interpretation, while still supporting and flattering the hourglass figure.”
Kiby is one of the brands from Colombia we mentioned earlier. For over 20 years, this brand has been working in Latin America and beyond offering a wide spectrum of intimates and swimwear to retail customers. The brand’s USA Sales rep, Ana Maria Corpora, emphasized Kibys’ competitive wholesale pricing and large collection.
Details in Lace
At this edition of Curve, we were amazed by the amazing details both sleepwear and lingerie brands were putting into their garments. We wanted to highlight a few the brands here that stood out:
Designer Morgan Curtis melds her two passions into her debut collection — art and lingerie. Morgan incorporates a doll she has drawn and painted named, Lanie, into her collection and branding. “Lanie is a muse of sorts who defines the playfulness, enchantment, seduction and mischief that belongs to the Morgan Lane girl,” said the designer. Morgan has developed Lanie to identify her brand; she has created unique packaging, embroideries, and even a custom lace using the signature Lanie image (pictured above).
Donna Reis uses high-end silk to create her collection of sleepwear and loungewear. “The highest standard of craftsmanship, combined with a superb choice of fabric and lace, reveals the excellence of this garment,” notes the designer. “This distinguished nightwear, cut on the diagonal grain – the bias, provides the greatest elasticity and stretch and has a soft suppleness that is unmistakable. It is both chic and sleek and does not hang on the body, but gracefully flows together with the curves of the wearer.”
Bursts of Color
As always, it’s lovely to see bursts of color punctuating the aisles at Curve. Here’s we’ve picked out a few brands utilizing bright, rich colors in their collections.
Sokoloff Lingerie made it’s US debut at CurveNY this August with their energetic collection of intimates. Made in Montreal, designer Sofia Sokoloff wants her brand to be synonymous with fit and comfort.
Designed by Turkish born Ela Onur and launched in 2007, ELSE Lingerie is a combination of best quality fabrics, perfect fit and fashionable designs. The mission behind the brand is the ability to make a woman feel glamorous, and confident as well as comfortable. Handcrafted in Istanbul, the ELSE Signature Collection is made from 100% silk combined with Chantilly lace.
Described as a palette bursting with color, Claudette’s SS14 collection doesn’t disappoint fans of the brand looking to expand their wardrobe’s visual spectrum. Claudette adds to their color library with: Hot Coral, Peacock, Ultra Violet, Concrete, Godiva, Blondie, Parma Violet, as well as a fun polka dot pattern for SS14. See the full story on Claudette’s SS14 collection HERE.
More to see…
In the next few weeks we’ll be highlighting more of the brands we met at CurveNY like Pinky Robes and more.
POS Displays on Display
We’ve also continued our coverage of CurveNY in this piece on POS Displays we noticed at the New York show. See that story HERE.