CurveNY February 2013 Show Report
Story by Luis Paredes. Photos by Bennett Raglin of brphotocreations.com and Luis Paredes
This February turned into one of the most exciting months for the Lingerie industry with trade shows and events jam-packed into three exhausting, but exhilarating days.
One of the highlights for February was the latest edition of CurveNY – the largest trade show for mainstream lingerie and swimwear. The show was held from February 24th – 26th at Jacob Javits Center in New York City.
Above: having fun at the Rhonda Shear booth
Small tweaks to the show really helped improve the experience for buyers, exhibitors and press: the new location within Jacob Javits was a huge bonus helping contain the exhibitors in a more manageable floor plan and the addition of small food kiosks made it easier for visitors to relax and not have to shlep around the west side highway for lunch. (not a new addition to this edition, but nice that it’s back)
Additionally, their new floor plan was easier to use and visiting buyers commented on how much they appreciated how new brands were highlighted in the directory.
Above: the Lulu & Kath booth
Above: at the Eucalan booth with Jennifer Edgar and Kristin Omdahl
“We were very happy to see the amount of retailers at both shows and the positive energy at both,” – Krista Tonra, LOU Paris‘ US Sales Director
The mood at the show, both at Vegas and NY, was more upbeat and many exhibitors said that business was definitely moving upwards.
“We were very happy to see the amount of retailers at both shows and the positive energy at both. Las Vegas especially, as the retailers were treated very well from the trade show organizers, and it really drew people to attend the show,” said Krista Tonra, LOU Paris‘ US Sales Director. “This is very important to the vendor, as we rely on their strong marketing to bring us quality retailers. As a brand that is re-emerging on the scene, we rely on the shows to bring us new business, and expose us in the best possible way.”
Want to Exhibit? If you’d like to learn more about exhibiting at Curve, please contact: Lana Hansen, Sales Director at email@example.com or 212.993.8585 x8590
Our experience as press was also very positive at Curve and it was great to meet new brands and catch up with brands that we’ve known for years. Visitors to CurveNY were also treated to a variety of seminars and events like Eveden’s Fit School to Parisa’s launch party.
So, let’s round out our report of CurveNY with a quick look at some brands buyers and press should keep on their radar:
Brands to Watch
With over 200 exhibitors at CurveNY, we wish we could highlight each one in a single report. We can’t, but we will, as always, do our best to cover everyone in future stories. In the mean time, we picked out a few brands that stood out during our three-day visit:
Felice Art Couture
Felice’s website encourages visitors to “pour yourself a glass of something pink and bubbly, and indulge in ultimate feminine style.” You really don’t need a glass of anything to be blown away by this new luxurious lingerie brand.
All the pieces are made with “love, by hand in Germany from the finest pure silks, in the most divine shades of peaches and powder pinks, blush and nude… alongside with contrasting dramatic blacks and darker palette for your sassy side.”
With Kitten Kouture, designer and founder Franceska Luther King wanted to create an aspirational British lingerie brand that was trend aware, beautifully made, AND delivered unparalleled style and fit. The result is the energetic and beautifully designed Kitten Kouture which made it’s US debut at CurveNY.
One of the brands we heard buyers talking about a lot at the show and on Facebook was Lou Paris. Buyers were drawn to the company’s history, gorgeous collection and their emphasis on fit and style. Stay tuned for more on Lou Paris…
Miel is a line of thongs, low-rise thongs, hipsters, bras and bandeaux which the founders, Valerie and Camila Velandia, describe as “…simply sexy, super comfy and extra fresh.”
It’s really a gorgeous line that helps sell itself with the Miel sister’s introduction of a fun and functional point of sale display called the “Miel Signature Display Box” which showcases the brands collection.
Live in Cyn Intimates
“Her character was tough, edgy with an attitude, yet sexy, in scenes wearing petite romantic florals, dots and whimsical lingerie,” said the company. “We wanted to capture that essence in our modern woman, that celebrates her carnal desires, yet embraces her femininity.”
As always, the Lillipiache team showcased an impressive collection. Going through their booth is like walking into a Boticelli painting. Their designs and color palettes are beautiful, elegant and inspiring.
If you didn’t get a chance to visit CurveNY, don’t worry, we’ve uploaded over 100 images we took at the show. And, the next edition of Curve is coming this summer. Visit http://www.curvexpo.com for more details.
Want to Exhibit?
If you’d like to learn more about exhibiting, please contact:
Lana Hansen, Sales Director
p: 212.993.8585 x8590