CURVENY Report

The mood was light Sunday morning as CurveNY opened its doors to buyers at the Jacob K. Javits Center for the Spring 2012 market. By early afternoon, vendors were pleased to see a steady stream of traffic approaching their booths. “This has been a busy morning. There’s been a lot of interest,” says Jennifer Edgar of lingerie wash company Eucalan based in Paris, Canada.

Foot traffic remained steady over the next two days with total attendance, according to CURVE, reaching over 3,000 visitors. One reason for the large crowds: close to 40 new exhibitors and 30 swim companies.

Designers played it safe by sticking to what works best, animal prints and lace. But new twists were put on classic signature styles to retain freshness and offer the buyers something new.

Leopard continues to be a go-to pattern for buyers, but designers sought freshness through new color ways, like a flaming leopard in red and orange from Commando by Her Look and a cooler blue silk print by Mary Green.

With the Eucalan team at CURVENY

With the Eucalan team at CURVENY

Cotton, despite its high price, can be found in most fall and spring ’12 collections. Natori introduced a pima cotton panty due to increased demand in warmer territories, while Only Hearts reported it’s 100 percent organic cotton panty has become a top seller.

Other designers have introduced new fabrics in classic and best-selling bodies. A new, softer microfiber was introduced to Cosabella’s Soire Mesh collection. “There is a big come back on sheerness and lightness,” says Ugo Campello, head designer. “We took the opportunity to improve our signature mesh using the thinnest microfiber yarn available in the market; you barely can feel it.”

Cosabella CURVENY

Cosabella CURVENY

Matt McCarthy, vice president of sales for the Moret Group adds that a selling point of the all micro-fiber B Intimates collection is that the material displays colors better than cotton. “Solids are coming back,” he adds. “Corals, greens and blues are hot.”

Neon shades will continue to dominate this spring. Amy Flug, account executive for Hanky Panky says the 25 year old company will celebrate their anniversary with special packaging and retail displays, as well as day-glow shades in their signature lace thong like orange, lime green and hot pink.

CURVE Las Vegas is happening right now at the Venetian. Details at http://www.curvexpo.com/las-vegas/show-info.php

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