CURVE’s Decade of Lingerie

CURVE photo by charles roussel

Above: CURVELASVEGAS Photo by Charles Roussel.

CURVE is celebrating a HUGE milestone in February — 10 years in business! It’s an incredible accomplishment for a trade event that showcases in two major US cities.

CURVELASVEGAS opened its doors at the Venetian in February 2007 and CURVENEWYORK was launched in February 2008 at Penn Plaza. Since then, thousands of visitors have walked the aisles at both locations, twice a year, to see a staggering amount of intimate apparel, swimwear, shapewear, lounge, atheleisure and accessories from a growing roster of exhibitors.

Teddies for Bettys at CURVENY

Above: Teddies for Bettys.

Thanks to CURVE, brands – large and small – have had the opportunity to meet with buyers from speciality boutiques, e-commerce sites and department stores based in the US and worldwide.

The result? An opportunity for both parties to expand and improve business as Pierre Nicolas Hurstel, CEO of Eurovet Americas/CURVEXPO, noted:

“We have offered independent stores an invaluable resource to build their differentiation and offer something new and exciting to a customer who is still discovering the intimate apparel category. This past decade, several foreign brands successfully entered the US market with contacts and business initiated on the CURVE show floor.”

Dominique Intimate Apparel photo by Jan Klier

Above: Dominique Intimate Apparel. Photo by Jan Klier.

Brands Celebrating a Decade (or Decades!) of Lingerie

CURVE is not alone in this celebration. Quite a few number of brands are also celebrating their 10th (and even 40th!) at the same time.

Today, we’ve put together a sampling of brands celebrating and exhibiting with CURVE: Natori, Hanky Panky, Oh La La Cheri, and the Little Bra Company.

We’ve included an image, the brand’s contact info for our readers. Stay tuned to this space as we update this feature with more brands.




Hanky Panky

Hanky Panky After Midnight® presents Ziegfeld Follies Dolores

Above: Hanky Panky After Midnight® presents Ziegfeld Follies Dolores set.

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Oh La La Cheri

Oh là là Chéri SS17 Collection

Above: from the Oh La La Cheri SS17 collection.


the Little Bra Company

Little Bra Company SS17 Mercedes

Above: Little Bra Company SS17 Mercedes set.


CURVE Show Dates

Hosted by Project Womens
February 21 – 23, 2017
Mandalay Bay, Las Vegas

Mode Lingerie & Swim
February 27 – March 1, 2017
Jacob Javits Center, New York City

Decade of Lingerie Gallery

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