CURVExpo Feb 2015 Update

CURVExpo Feb 2015 Update

CURVEXPO is preparing to present the Fall/Winter 2015 collections of more than 350 Intimate, Swimwear and Men’s Underwear brands to the top North American retailers this February.

To open the season, CURVEXPO has launched a new website, dedicated to connect brands and buyers before the shows even begin. All site features aim to enhance appointment booking. The new impactful editorial homepage highlights the exhibiting brands profile and latest news.

Above: CURVEXPO’s new homepage highlights the exhibiting brands profile and latest news.

Buyers can select brands through the powerful search engine and easily book appointments with them. In the exhibitor’s personal space, brands manage their appointments and take advantage of useful marketing tools to maximize their exposure. “Visitors also have their personal space: they can consult the interactive floor plan and favorite brand page, two new great features to effectively organize their time at the shows,” said the show organizers.

On the West coast, CURVENV LAS VEGAS is taking place on February 16-17, 2015 at the Venetian Hotel, with over 100 exhibiting brands attracting the best west coast buyers. New exhibiting brands include Exes and OHS Intimates, Joe’s Intimates, Seamless Thread, Tush Skivvies, Unique Vintage and many others!

Curvy Couture booth

Above: the Curvy Couture booth.

Retailers will be welcomed with a breakfast on both morning of the shows and on the first night of the show (5PM) CURVEXPO will offer a glass of wine and a plate of cheese to entertain the last meetings of the day.

Eveden Fit School will be catering to the west coast buyers and help them learn the best fit techniques over the course of the two day show. A concise class - getting to know and learning to love cup size swimwear - will be of interest to swimwear retailers.

Above: Buyers can select brands, like Madame Aime, through Curve’s website’s new search engine and easily book appointments with them.

On the East Coast, CURVENY NEW YORK will take place on February 22, 23 & 24, 2015 at the Javits Center. This edition of the show, will introduce new exhibitors in both Intimate Apparel and Swimwear categories. Among them:  Amoena, Bandelettes, Cupcake Nursing Pads, Control Body, Emilio Cavallini, Entyece, Falke, Fantasy Lingerie, Whitney Bissette, Gem Picket, Hanes, Champion, Bali/Lilyette, Barely There, Maidenform/Flexees, Playtex, Heidi Klum Intimates, I.C. London, Joe’s Intimates Kina Swimwear, Love Stories, Lunadi Seta, Ermenegildo Zegna Underwear, Maison du Soir, Neiwai Intimates, Nubian Skin, Paloma Casile, Polkadot, Preggers by Therafirm, Gogo by Therafirm, Seamless Thread, Slick Chicks, Something Wicked, Sophie B, Street People Atelier, ART, Uberlube, Ysabel Mora, Zhouli… Don’t miss the chance to stop by their booth, welcome them to CURVENY NEW YORK and discover in exclusivity their Fall/Winter 2015 collections.

Above: Eurotique unveiled their new Waist Training Corsets with solid steel boning. Available in Black and Nude.

Events at CURVENY NEW YORK

During its 3 day show, CURVENY NEW YORK will host many exciting and informative events:

• The show will open its doors with an introductory get-together breakfast. Buyers will get a 30-minute crash course on how to shop CURVENY NEW YORK and learn to look for brands and events not to be missed.

• The popular Eveden Fit School for lingerie is returning once again with several workshop and seminar throughout the 3 days. Participants will be treated to product knowledge, the latest fitting methods and insider style secrets.

• A seminar on the Art of Upselling will be conducted by Ali Cudby, CEO of Fab Foundations and Author of 7 Steps to Boost Your Lingerie Business. Ali will help think outside the box and develop business with upsell accessories and products.

Above and from left: Q-T Intimates‘ Chris Zogas and Meryl Kutzin.

• For the first time at CURVENY New York, The Lingerie Consortium is presenting its buying group for independent lingerie brick and mortar store owners. Attendees will get a chance to learn more about their Preferred Suppliers and how joining the organization can help them be more profitable and effective.

• New this season, a very practical Social Media Seminar where a panel of retailers will share their experience and expertise with social media. We will learn how social media has impacted their business, and what their best practices are.

• PROMOSTYL will guide retailers’ shopping experience with a Fall/Winter 2015 trends presentation, and a Spring/Summer 2016 sneak peek preview will be presented to designers.  Promostyl and CURVEXPO collaborate to present an improved trend lounge where Promostyl will pull pieces from the show floor to illustrate the Fall/Winter 2015 trends. A trend wrap up session will be held on the platform every evening and a contest for the best trend wall picture posted on Instagram will reward a lucky winner with a $100 AmEx card (tag #trendrack).

• CURVEXPO’s CEO Pierre Nicolas Hurstel will introduce a EUROVET video presenting the Spring-Summer 2016 season trend directions for fabrics and accessories. Fresh from Interfilière Paris Jan. 2015, this video will offer brands and designers a sneak preview of the upcoming fabrics and accessories trends in the intimates, swimwear and performance apparel markets.

“Lingerie Fashion Night” Returns

Above: Lou Paris. Brands interested in joining this year’s runway show, contact [email protected]

In addition to the trade show, CURVENY NEW YORK will host a second edition of its “Lingerie Fashion Night” event on the evening of February 23rd, 2015 at Location 05, co-organized with LYCRA®.The 2015 runway show, Romancing the Runway, will feature a diverse group of models showcasing pieces from Fall/Winter 2015 collections from the industry’s top brands: Ajour,  Anita Active, Anita Care, Anita Comfort, Anita Maternity , Blackspade, Chantelle, Curvy Couture , Elomi, Evollove, Fantasie Lingerie,  Fantasie Swim, Fayreform,  Freya Lingerie,  Freya Swim , Heidi Klum Intimates, Huit, Leo, Leo Shapewear, Leonisa, Leonisa Shapewear, Prima Donna, Marie Jo, Rosa Fai, Stella McCartney Lingerie, Wacoal, Addiction Nouvelle, Addiction Lingerie, Amoena, B.Tempt’d, Cleo by Panache, Commando, Donna Reis, Eberjey, Empreinte, Luna di seta, Maison Lejaby Elixir, Maison Lejaby Premium, Montelle Intimates, Natori + Support, Panache, Panache Black, Panache Sport, Panache Swim, Simone Pérèle, Skarlett Blue, Zegna, Bordelle,  Erica M., Fleur of England, Samantha Chang.

On both coasts, Curve is bringing back not only the Personal Shopper Program but also the their popular and successful New Account Program. For every new order placed with a new brand, buyers are offered the chance to win a round trip to Paris to visit Mode City Paris on July 4-6, 2015.

Above: Julie France Bodyshapers.

Also on both coast, the exclusive 20I40 Hotel Resort & Spa Program where a selection of 40 Intimate Apparel & Swimwear exhibiting brands that have the best resort hotel offering, meet and exchange with 20 top resort Hotel industry leaders. CURVEXPO has decided to offer this exclusive program to help its brands grow in this channel while offering a more comprehensive and revenue generating assortment to the resort/hotel and spa boutiques.

Eucalan Booth at CurveNY

Above: Eucalan Lingerie Wash at CurveNY.

CURVENV LAS VEGAS will hold the program’s second edition, with returning resorts and hotel management groups such as WTS International, Beverly Wilshire Four Season Hotel, Blue Start Resorts & Golf in Arizona as well as newcomers like The Cosmopolitan Hotel of Las Vegas and many more.

CURVENY NEW YORK will present its first edition for brands exhibiting at both CURVENY New York and CURVENV Las Vegas. They will meet and exchange with top Manhattan Hotels and Upstate, CT, PA, NJ Resorts Hotels.

Stay tune with Curve on Social Media for more updates:

Twitter.com/curvexpo
Facebook/curvexpo and
Instagram #curvenv #curveny

Comments
One Response to “CURVExpo Feb 2015 Update”
  1. O my-what an exciting event! I do hope those of us with Rubenesque proportions, like moi and my clients, are well represented on the catwalks of Vegas during it. I am always looking for new lines of quality, beautiful plus size lingerie to add to my boutique!

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