Curvy Couture Cotton Luxe Collection
Curvy Couture Cotton Luxe bras are made of an exclusive all-natural blend of cotton & breathable viscose. The collection is perfect for those who want to be stylish and comfortable.” — Summer Rose, Curvy Couture.
Everyone loves to feel carefree and beautiful in the summer and full-busted women are no exception. This area of the market is often catered to with stiff fabrics and heavy underwires which can cause the most dreaded side effect of summer — UNDERBOOB SWEAT.
Luckily, Curvy Couture, the champion of plus-size bras sizes, has three lovely cotton-based styles from its Cotton Luxe Collection that will become the go-to styles for the warmer seasons of the month: The Cotton Luxe Padded Wire-Free bra and the Cotton Luxe Unlined Wire-Free bra and the wired Cotton Luxe T-Shirt Bra. The three are available in sizes 36-46 C-DDD, G and H cups.
Curvy Couture’s Social Media Manager, Summer Rose, explains, “Our customer continues to crave cotton and we have once again delivered!”
So what makes Curvy Couture’s Cotton Luxe Collection so special?
“Curvy Couture Cotton Luxe bras are made of an exclusive all-natural blend of cotton and breathable viscose that offers the soft comfort of cotton and the moisture-wicking feature of viscose to keep you cool and dry. The collection is perfect for those who want to be stylish and comfortable,” Summer explains.
The Lingerie Journal reviewed the newly released Cotton Luxe Padded Wire-Free Bra earlier this April. TLJ writer, Amber Hodge said, “The band fits along the underbust very smoothly, no lines beneath clothing, and the wire-free design was so comfortable but still offered my bust lift and support, which really impressed me!”
The bra is also a favorite of Summer Rose. “I wear it as a T-Shirt Bra during warmer temperatures and its smooth cups are perfect underneath anything. It also gives a great lift,” she says.
@simplyhollywooddriven wear Curvy Couture’s Cotton Luxe T-Shirt Bra.
“Planning to travel this summer? Bring the Cotton Luxe Padded Bra along for the ride. The bra has no foam pads to crush and features wrinkle-resistant fabric!”
The second new style for spring/summer is the comfy stylish underwire. The Cotton Luxe T-Shirt Bra features smooth coverage cups and super soft pad lining. The bra is also fabricated with interlock fabric for wing support and comfort. This everyday plus-size contour T-shirt bra comes in black and is accented with a touch of ivory lace.
@missalexlarosa wears Curvy Couture’s Cotton Luxe Unlined Wire-Free bra
Looking for the comfort of a wireless bra without the padding? Meet the Cotton Luxe Unlined Wire-Free bra. This affordable plus-size bra option has a higher neckline and double-lined cups with Smooth Fusion technology for shape and maximum support. Summer Rose is an avid fan of the unlined option as well, “When it’s time to wind down and put my kids to sleep, I quickly change into my Unlined Wire-Free to support and give me the comfort I love having at night. Having a bra that has dual purposes is a serious win for me!”
@caralynmirand wears Curvy Couture’s Cotton Luxe Unlined Wire-Free bra.
The Cotton Luxe Unlined Wire-Free bra can also be seen in Curvy Couture’s new 30-second informational video featuring the gorgeous, Alexa LaRosa. Wearing her perfect size, a 38G, the model shows just how flexible this style is. It’s your everyday bra for work, easy travel companion and a go-to bra for low-impact sports like yoga. These videos are a fun new way for customers to get to know key Curvy Couture styles.
Summer Rose recounts, “We sat down and began to layout every purpose this bra has, based on both our customer reviews and our own experiences. Our goal here is to visually show how the comfort of cotton is something that everyone can appreciate and try. We love designing bras for #EveryKindofCurvy and sharing that story to old and new faces is what drives us!”
These videos provide a better idea of how different bra styles will look on the body and how it can be worn. Conveying this information is essential as e-commerce sales are now a major part of the intimates market. Showing plus-size lingerie models is also part of Curvy Couture’s body positivity mission.
“Representation is important to us as a company. We encourage our customers and fans to keep talking and sharing their thoughts because we are listening to bring you more of what you want to see in our campaigns, designs, etc. You inspire us more than you know, thank you!” said Summer.