Curvy Couture Raises Breast Cancer Awareness
This month, Curvy Couture participated in several events to help raise awareness for Breast Cancer. Among them, the brand served as a sponsor for the Sister to Sister Fitness Festival held on October 6, 2018.
The event, which has held in Cedar Hill, TX, brought awareness to the issues facing women of color who are impacted by breast cancer through the Celebrating Life Foundation. According to Summer Orona, social media manager, this issue is one that resonates strongly with the Curvy Couture brand.
While both the number of women in the United States acquiring and dying from breast cancer is decreasing, women of color are still diagnosed after the disease has progressed. This leads to a 46 percent higher death rate, according to the American Cancer Society and the National Institute of Health.
The festival featured a 5K walk/run, an onsite mobile mammography unit, cooking demonstrations, a Miss Fit and Fabulous contest, exercise classes and education of breast health.
In addition to walking in the event, Curvy Couture’s staff was on site with a table with education and information, new products and exciting promotions.
“We at Curvy Couture feels it’s important to support organizations through active participation,” says Summer. “We were thrilled to walk and sponsor the event with an informational table where we spoke with women who have gone through or know someone who has gone through breast cancer. The Sister to Sister organization does an amazing job of helping women with exams and treatment.”
This month the brand has also been spotlighting women that inspire, organizations that support women with breast cancer, and tips from experts on their social media sites.
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Living without reconstruction surgery is not something you see a lot of – let Melissa's bravery and #confidence inspire us all. 💗 Photo: @stefanieelizabethphotography Follow Melissa: @idontneedtwo #BreastCancerAwareness #BCA #WomenSupportingWomen #Mastectomy #MetastaticBreastCancer #BreastCancer #CurvyCares
“I lost my breast to cancer,” says Melissa in the post, which features a photo of her exposing her mastectomy scar. “It doesn’t compare to what I gained—confidence, strength, power and an overwhelming sense of gratitude. My body is beautiful. Cancer didn’t steal my sexy!”
Summer says these posts help to promote awareness among the brand’s strong customer base.