Curvy Kate Crowns First US Star in a Bra Winner
“I want to prove to the world that women are beautiful in all colours, shapes and sizes,” – Krista Cousins
From hundreds of entries and two grueling voting rounds, Krista Cousins, 24 has been named Curvy Kate’s first-ever US Star in a Bra.
Hailing from New York, Cousins has become the US Face and Body of the brand to front a marketing campaign that includes flights to the UK to appear in the brand’s seasonal brochure. In addition, Krista, after being fitted professional by the brand, has won a year’s worth of lingerie in her new size, 30GG.
Although the American average breast size is now above a D cup and the average dress size a 14 or larger, many fashion brands still lack in choosing models that relate to these statistics. Many choosing a model who is on average 23% lighter than the typical US woman. Krista has joined Curvy Kate to help the brand champion shapely figures by proving just how good a fuller bust and shapely figure looks in lingerie.
“I want to prove to the world that women are beautiful in all colours, shapes and sizes,” said Cousins. “The Star in a Bra model search was about so much more than modeling beautiful lingerie; it was about accepting yourself, having the confidence in your curves and showing women everywhere that beauty comes in all shapes and sizes. If you’ve got it flaunt it.”
On the heels of Vogue magazine banning models with body types that appear to be unrealistic or unhealthy, Curvy Kate is spearheading a movement of body acceptance, encouraging women to embrace their naturally curvy bodies.
Krista, a full-time nanny who has been promoting herself via parody music videos on Youtube, added humor to her Star in a Bra journey with her take on popular hit Carly Rae Jepsen’s ‘Call Me Maybe’, changing lyrics to ‘Vote Me Baby.’
She continued “The time for a beautiful, busty, body revolution is now and I am very prepared to lead us all to victory.”
“We’re delighted to have Krista join the Curvy Kate family,” said Cheryl Warner, from Curvy Kate’s UK Marketing Team. “From day, one she’s been keen to show not only America but the World how women of every size, shape and color can be beautiful. We’re changing the stereotypes in the modeling world one country at a time, and we’re so happy to have Krista as our newest model for self-acceptance!”
Krista will join the UK winner Sophie Morgan, the Australian Star in a Bra winner and the Curvy Kate team at their Autumn/Winter 2013 catalogue shoot in London, as well as front the brand at the US trade shows including Curve in New York and Las Vegas.