Curvy Kate search for the Star in a Bra 2011
Curvy Kate’s annual Star in a Bra competition will start on February 23, 2011, scouring the UK for a D plus, naturally curvy, real woman, to become the face and body of the fuller bust brand Curvy Kate.
The winner will model with the brand for two seasons and win a year’s supply of lingerie.
Curvy Kate, who has only used D+ real women since their launch in 2009, began the search for a Star in a Bra to give their customers a true representation of how a bra fits and looks on a bigger bust.
With over 2000 entrants in the UK in previous years, the Star in a Bra looks set to see an even bigger response this year with the brand now being sold in over 300 stores nationwide, including Bravissimo, Simply Yours and Fenwicks.
Laura Ann, winner of the 2010 search, came from a family of larger busted girls with her sister undergoing a breast reduction in 2007. It’s this that pushed her at 11pm on the closing night of the competition to send her photos in.
“I want to make women of all shapes and sizes aware that they should love what they have been blessed with. At the end of the day you need to see how lingerie would look on a similar body type, not something unachievable,” said Ann.
Laura Butler, Star in a Bra winner 2008 added. “The Star in a Bra competition was a great opportunity for me to step into the spotlight and show how a naturally curvy girl can look in lingerie. It really kick started my modelling career and I love being involved with such an innovative brand and their philosophies!”
Curvy Kate specializes in lingerie for the fuller bust from D to K cups with back sizes from 28-40”. Bras retail from £27 to £30.
For further information please call Hannah Houston, PR and Marketing Manager on 0208 861 3111 or email her at firstname.lastname@example.org.
The Winner is announced 5th May 2011 after the public vote www.starinabra.com
Read more lingerie news.