Curvy Kate SS13 Swimwear
“The range is fun, flirty and most importantly delivers an unbeatable fit and beach confidence, previously hard to find in the fuller cup swim market”
The new 2013 Curvy Kate Swimwear collection offers an extended range moving on from last year’s launch collection, with a diverse range of products, prints, colors and styles. The brand has added several bikini shapes including a halter neck, a moulded cup based on the highly popular Smoothie bra and a three-part cup in balconette style. To accompany the versatile, fun collection is a range of mix and match briefs, available in a high-rise fold down brief, flattering side ruche briefs, smoothing short and cute tie side.
“Incorporating Spring’s hottest holiday shades of scarlet and vibrant lagoon blue, the collection promises to turn heads on the beach, with a key ditsy poppy print, a nautical red and white stripe and a pin-up vintage polka dot,” said the company. “With patterned pieces and block color items specifically designed to mix and match seamlessly, this collection allows you to create your own perfect look.”
The brand has filtered their ‘feel good’ philosophies into their swimwear range and looks to support the fuller bust with pieces they’ll love to wear all day. The brand has listened to customer feedback and wants to supply swimwear for all curvy shapes and a multiple of tastes. They also cater for the growing demand for small back sizes, with styles available from 28 – 44 backs.
Curvy Kate moved into the swimwear market in 2012 to offer well fitted, fashionable swimwear pieces in D to K cups. “The range is fun, flirty and most importantly delivers an unbeatable fit and beach confidence, previously hard to find in the fuller cup swim market,” added the company.
Key Shapes/Styles SS13
(Editor’s Note: product descriptions provided by Curvy Kate)
The playful ‘Pebble’ is a four-part range which takes the fit and shape from two of Curvy Kate’s best-selling bras. There is a moulded cup bikini based on the best-selling ‘Smoothie’ and a three-part seamed balcony bikini top based on the popular ‘Daily Boost’ bra. Accompanying the fashion inspired tops are high rise shorts with ruched side seams and a flattering pretty tie-side brief. The printed fabric has vintage-inspired fresh white and sea-blue polka dots on a navy base, all on a soft Polyamide/Elastane mix.
Moonlight is a sophisticated, classic style that Curvy Kate fans have been waiting for. For those who love a more understated, chic look, the effortless and universally flattering black base is trimmed with a soft steel grey for a subtle finish. The bikini is available in a balcony style, a classic vintage-style halter neck or a flattering tankini style. The design is finished off with a pretty grey bow showing Curvy Kate’s sense of fun.
The glamorous ‘Horizon’ set seamlessly pairs a pin-up and nautical influence for a touch of 50’s cool. The scarlet base is patterned with bold white stripes for a simple and classic yet striking design. Gorgeous tie-side style briefs to flatter curvy hips and thighs, or a versatile high-rise brief which can be folded down for a flirty effect or wear up for a flattering, high-waisted style. Available in a much-requested halter-neck style or a supportive balcony, there is something for everyone.
For those who like a classic style but yearn for a splash of color, Curvy Kate’s ‘Paradise’ style combines the best of both worlds. An effortlessly chic and simple design but with a pop of gorgeous. Universally flattering on many skin tones, eye-catching scarlet and lagoon blue shades are designed to mix and match effortlessly with the rest of the collection.
Hitting the front cover of the new season brochure is Curvy Kate’s first ever floral swimwear collection. The Flirt, promises to live up to its name with a ditsy poppy print, piping and cute frills. Available in both halterneck and balcony styles, the collection gives a choice of styles up to a K cup. The Flirt can be coordinated with either a tie-side brief with ruffles on the back or a fuller brief with a delicate skirted frill.