Daughter of The Gods Swimwear

We’re starting to hear from more and more brands and retailers from Australia. So we wanted to alert our readers to the new Australian-based Swimwear Company, Daughter of the Gods

Last month, Daughter of the Gods, rolled out pieces from it’s Summer 10/11 collection at the Sydney Fashion Festival and the Ella Bache Splash Swim and Resort Wear Show.

While we currently don’t have offices in Australia (yet) we were lucky enough to be introduced to this new brand and bring you some photos from their latest collection.

The label’s intriguing name was taken from the world’s first million-dollar movie, A Daughter of the Gods (1916), which starred Australian born Annette Kellerman (1887 – 1975). When the convention was for women to wear heavy, cumbersome, bathing dresses, Annette was an advocate for the right of women to wear a one-piece; a controversial garment in the early 20th century. Kellerman was essentially the founder of modern day swimwear.

Hand-detailed features and luxury embellishments including feathers, sequins, lace and crystals, ensure Daughter of the Gods swimwear stands out from the crowd.

Designer, Alana Patience matches skillful pattern-making, a background in dance and theatre costume design with a somewhat eccentric personal aesthetic. She treats every item as a unique, beautifully crafted masterpiece and she’s not just thinking about how they make women look, but also how they make women feel.

“I honestly believe that it is confidence that makes a woman truly beautiful and one of the keys to confidence is finding your own sense of style rather than trying to look like everyone else.

Through our designs, I aim to give women an opportunity to be more individual with swimwear, to have fun and to not take themselves too seriously.”

Annette’s feminist ideals live on through the label’s social responsibility policy, which ensures ethical production methods. What’s more, Daughter of the Gods have established a partnership with The Benevolent Society to raise funds and increase awareness of the significant work they do supporting women experiencing domestic violence, older socially isolated women, women with disabilities and indigenous women, helping them to overcome life’s challenges.

More information on Daughter of the Gods on www.daughterofthegods.com

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