Dessous London Exhibitors Announced
* Lascana * Loveday London * Bluebella * Montelle * Dita Von Teese * Alexandra Miro * Tem M6 * Maison Close * Peach Trail * Kris Soonik * Azaira * Hesper Fox * Hot As Hell *
This impressive array of established, new and up-and-coming labels revealed today is the current selection for the eagerly anticipated Dessous: London which opens its doors to media and buyers next month.
Brilliantly situated in a contemporary art gallery on Baker Street, close to the very heart of London’s most famous and busiest shopping streets, this carefully curated show raises the curtain for two days on a sensational range of the best design that money can buy. Every exhibitor has one thing in common: they are at the very top of their own particular game.
Dessous London has been approached rather like a casting call, making sure that every brand is celebrated and included in the show precisely because of its own stand-out characteristics.
Every exhibitor is unique. It is this individuality that is to be celebrated. Here are some words about and from a few of the exhibitors….
Montelle® is delighted to be making it’s UK debut at Dessous London. From everyday must-have bras to stunning date night looks, Montelle supports the busy, modern woman throughout her day.
The core collection is built on essential styles available all year in black and nude in band sizes from 30 to 42 and cup sizes A to G (UK). Recent additions to the line feature solutions to unique issues, for example a bralette, sized like a bra with band and cup sizes allowing women with a fuller bust to wear a bralette comfortably. Building on this strong foundation Montelle offers essential bodies in a palette of seasonal colours and prints, as well as seasonal fashion collections.
Montelle is currently available at more than 400 fine lingerie boutiques in north America, Germany and the Phillippines and has a growing online presence with partner sites like herroom.com as well as being available in store and online at Journelle, New York. Lingerie you love to live in has arrived in the UK!
A’zaira is also launching in the UK at Dessous London appealing to the fuller busted woman. This is luxurious lingerie at its best which intrigues with its grandeur and exquisite cut and fit. Azaira is the buzz word for mesmerising lingerie depicting femininity, sensuality and passion all brought together by exceptional craftsmanship, sophisticated design and a wide array of sizes ranging from 28-36, DD-H.
New luxury swimsuit brand Alexandra Miro is set to elevate the one-piece to a new level. at Dessous London. Inspired by powerful muses past and present this collection introduces a unique body contouring structure to optimise the female form and will launch on March 2017. The concept has been driven by a personal desire to find THE perfect one-piece by the designer Alexandra Miro. Each of the seven styles has been devised to lift and shape the bottom and emphasise the bust with all body types in mind, from the fuller figure to the athlete.
Alexandra says, “Coming from a lingerie retail background, I’ve literally tried hundreds of swimwear brands and have never been able to find the perfect one piece. They are either too sexy or too conservative. So I wanted to create a collection that is high fashion, and will give everyone an incredible shape. Rather than solely using a fit model, I have also tried and tested each piece personally to ensure the fit is right for the real woman. I have used neoprene fabric which sucks you in, and have designed the back to optimise the bottom and the tops feature moulded cups or push-ups to give everyone a great bust!”
Using a Hi-Tec super light neoprene fabric, the swimwear shapes the body in all the right places to flatter the female silhouette. Details include moulded or padded cups giving shape, support or extra bust size. The backs are open and sweeping and designed to emphasise the bottom creating the illusion of a nipped in waist with a deep V and statement geometric strapping. The Brazilian style bottoms with minimal fabric flatter from multiple angles, whatever the bodyshape.
This inaugural collection is a reflection of Alexandra’s core brand values which are to make women feel empowered and confident whilst wearing them. Also to celebrate the female form in it’s diversity – and to promote body positivity and healthy balanced living. Each of the seven styles have their unique aesthetic yet they are united in their minimalist design DNA.
Also exhibiting is Bluebella which has of course become a legendary brand. At time of going to press this was the confirmed line-up. There WILL still be a few surprises to come.
More news to follow soon about other exciting Dessous London developments and do follow us and keep up with the news at: