Dessous London SS19 Recap
Photos by Alan Finlayson.
The third installment of Dessous London, the must-see intimate apparel boutique show in the capital, was held from July 23 – 24, 2018 in bustling Central London at the ideally located showroom, The Carousel.
Dessous London brings together the best of contemporary lingerie, swimwear and loungewear that reflect the current moods and trends in the market. Dessous is an insightful and inspiring focal point for buyers, media and social influencers who want an intimate exploration of premier brands’ current and upcoming collections.
Invited brands at this summer’s Dessous London encompassed a well curated list of returners like Pure Chemistry, Coco de Mer, Lascana and nursing brand, Bravado as well as an impressive fleet of newcomers inclusive of God Save Queens, Thistle & Spire and Undress Code.
Designer Bok Goodall, one of the event organisers, informed that the success of this platform depends on getting the right balance between the brands.
“We try to make sure everyone is complementary to the mix without too many brands having similar product,” she told TLJ. “We have to consider the buyers that will be attending and make sure we have something new and interesting for them, but also relevant to their business.”
Like the cultural melting pot that characterizes the host city, Dessous London SS19 was an undeniably captivating international affair.
Romanian brand Jolidon, known for its prolific portfolios, came with an entourage of style and glamour in its lingerie and beachwear collections. Jolidon is thoughtfully made to combine the techniques and aesthetics of European construction and styling with everyday utilities like shape and support.
Although he developed this brand in the American market, Parisian designer Nicolas Attard still strengthened the French flair with welcomed nuggets from the multi-tiered collections of Oh La La Cheri. Brand fans got to personally experience teasers from the Designer, RSVP and Gift Box collections as well as from the brand’s luxury line, Kaviar.
Poland also made a statement at Dessous London as Polish designer Karolina Bernaciak showed why her brand, God Save Queens is such a hit with celebs including reality TV stars, the Kardashian sisters. Wet looks, gold accents, see-through fabrics against bold lines, curve-loving stretched net and no shortage of decadent lace made this brand one of the sexiest in show. Karolina, who was wearing one of her own pieces as RTW shared that her goal is to make lingerie more prominent in everyday fashion.
“For me it’s more than underwear,” she told TLJ. “I think it’s part of [an] outfit. It’s a part of fashion.”
Hailing from the Polish capital, Warsaw, was the darling label Undress Code with a dance-inspired line-up. The brand’s beautiful art capsule collection is a nod to Mondrian style and the colourful world of artist, Niki de Saint Phalle.
American brands Thistle & Spire and Mapalé didn’t forget to bring their A-game to Dessous London. Hand-made in Brooklyn, Thistle & Spire impressed with bodysuits and ensembles created with exclusive laces and embroideries with some articles bearing the brand’s signature loop design.
Defined as “young” and “vibrant”, Mapalé brought the Miami heat via rousing swimwear. Botanical prints and zesty colour accents made this collection scream “fun in the sun!”.
Of course, British brands were not to be left in the dust of their international counterparts. There was certainly something naughty about Leeds brand Something Wicked with its daring upcoming Jade collection, whilst things were a bit more on the sweet, colourful and floral side at With Love Lilly, which has been a hit with Brit celebs.
Coco de Mer held on as ruler of seduction with the new Reign collection, a delicate and audacious spin-off from the main assortment that’s not for the shy. And, as if it couldn’t get any saucier, the brand also has an awesome collaboration with none other than Playboy.
A steadfast exhibitor, Brit designer Dimple Rani Lal confirmed to patrons that her brand Pure Chemistry is still full of mystery. Incorporating her Indian heritage, she has created a namesake bridal collection, Pure Rani, which includes lingerie in traditional bridal red and a range of sumptuous hand-crafted saris.
Overall, there was something for everyone at Dessous London’s summer edition, including generous goodie bags. By end of day one, show organiser, David Finlayson, was already commending the show as a success, paying homage to the ideal venue and influx of global brands.