Dominique Intimate Apparel Aimee Bra Update
By Libby Basile
Customers can’t get enough of Dominique Intimate Apparel’s Aimee Everyday T-shirt bra. And this past February the brand answered that demand by introducing a new color way, Purple Orchid. Aimee is a signature style of the Dominique Everyday Collection.
“With input from our retailers, we selected Purple Orchid for this seasons ‘in color’ release,” says vice president Kevin Byrnes. “Orchid is one of the richest and most saturated hues in the palette. Evolving from lighter shades of lilac, orchid embraces the bright purple tones.”
The Aimee bra is a smooth bra with molded cups and spandex wings that create a seamless, no-show look. The style is also available in black and nude in sizes 30A through 42DD.
Online reviews of the product suggest that the new color is a welcome addition to the line, with several customers at Ladygrace.com stating that they purchased more than one. Paraskevi of Paxton, MA, says, “This style was suggested by the sales associate at the store I visited. It is the best fitting and most comfortable bra I have ever worn. I am stocking up. Thank you.” She gave the bra an A+++ for comfort and fit.
Evelina of New Smyrna Beach, FL, says, “This bra fit great. I bought two and have enjoyed them very much.”
According to Byrnes, retail customers have had a positive reaction to the new color. “Retailer response from our stores has been overwhelming,” he says. “Customers simply love the new color and are snatching them up. We plan on additional color releases each season and appreciate all of the feedback we receive from our trusted retailers.”
It’s not only the product offering that retailers appreciate. Terry Goldring, manager at Madison Slaina in Merrick, NY, raves about the customer service she’s received from Dominique Intimate Apparel. “They give me exceptionally great advice and suggest the right product when I have a tough fit,” she says. “And they are so efficient. They will deliver overnight if I need something in a rush.”