Dora L. International’s (DLI) New Future
“In times that are constantly changing, and often uncertain, let’s look to innovation and making the world a safer place as path to meeting the future with positive energy and excitement.” – Dora Lau, DLI.
After successfully launching and selling Curvy Couture, Dora Lau, CEO and founder of Dora L. International (DLI), feels that the future of DLI is to be a resource of ideas and trends for what is exciting and new in the intimate apparel industry.
Brands at this moment are focused on lightning fast production, cost cutting, and immediate responses to trends. To meet these demands, DLI is leveraging all resources including using its robust in-house library of information of fabrics and trims. It also means focusing on strong relationships with industry experts that have a keen intuition for product development to meet clients’ demands.
Above: Dora Lau at CURVENEWYORK.
“Women want to be comfortable and want to wear bras that offer great shape, support, and a touch of glamour.”
“Today’s customers need more than the manufacturing of a high-quality bra. They need to know, on a global level, what is happening in the marketplace, what consumers’ desires are, and how it can all happen with an eye on the bottom-line,” says Lau. As lingerie brands face challenges at the retail level like never before, DLI believes that research and development that focuses on helping women to feel comfortable and their very best will be a driving force in making brands successful. “We are working closely with our existing customers to help them bring new ideas to market that are on trend and can be executed cost-effectively,” says Lau.
“Women want to be comfortable and want to wear bras that offer great shape, support, and a touch of glamour,” continues Lau. All lingerie needs to satisfy the function and understand how it performs on the person that wears it. DLI feels that the only way to do this is by constantly talking to vendors that are innovators. For example, DLI has tremendous interest in a new intimate apparel fabric that is a moisturizing collagen fabric for intimate apparel that helps women have smoother and softer skin. The company is also looking to take trends and improve on its benefits, such as a yoga bra, which is known for being comfortable and supportive, to a bra that also can give a great shape.
Above: Dora Lau, Vivica Fox, and Kristin Kramer at a FEMMY Gala.
DLI also sees its future in developing intimate apparel garments that focus on a woman’s overall wellness without sacrificing how a woman wants to look. Lau gives the example of developing bras that have the look of glamour, with the function of a push-up pad, and terrific comfort. By using innovative fabrics that can hold and provide support, but is not rigid and uncomfortable, a woman can feel and look great without sacrifice.
Sustainability is another area where DLI is putting its future focus. The challenge is that shoppers say that they want sustainable products but are often unwilling to pay for it. Lau says, “I really think that it must be a movement. If somebody does a big launch, management has to get behind it in a big way. A huge challenge in making a sustainable bra, even with sustainable fabric, is how can you do the wires, and all other components in a sustainable way. That’s what the biggest challenge is. When we sell to customers, can we say, ‘this is sustainable’ I want us all to be aware of components including the hook and eye and other metal parts. Also, the packaging is a big focus too.”
Above: Luis Paredes with Dora Lau at CURVENEWYORK.
Lau feels that everyone needs to do their part. “I often think that if we can create a bra with no plastic in our process that it is a solid start. So daily, I keep my eye open for what is available in the market that can be re-interpreted for foundations. The good news is there’s a lot of fabric out there, like recycled polyester, recycled cotton.” She continues, “My team and I really worked on something that we can launch and say, ‘I’m helping to keep the world clean.’”
To maintain a leading edge with new technologies, the DLI team works closely with universities in Australia and England are working towards the same goals of sustainability and innovation. “I think that students have fresh ideas and they are dedicated to this cause,” says Lau.
“In times that are constantly changing, and often uncertain, let’s look to innovation and making the world a safer place as path to meeting the future with positive energy and excitement. By staying true to our core beliefs, we are able to satisfy customers’ needs and remain on a solid footing,” said Lau.
Learn more about Dora L. International