Dora Larsen: Lingerie as Art
This month, Peckham-based lingerie brand Dora Larsen, launched its latest marketing campaign: Lingerie As Art.
In an aim to explore different perspectives on lingerie, each artist and/or photographer was given a set of Dora Larsen and told to take a photograph in any way they please.
The brand exhibits each photo on a weekly basis, accompanied by an interview with each artist, examining their thoughts behind the photos.
Examples include: Photographer Rosaline Shahnavaz snaps a bra on the floor of her bathroom, using her signature flash film camera. Videographer Ceara McEvoy collaborates with friend Jess Woodley on a moody fashion shoot.
Regular contributor to ‘So It Goes’ magazine, Sophie Wright, hacks away at an image to uncover its different components.
Dora Larsen aims to push barriers with marketing campaigns. In a lingerie world often saturated in the ‘hard sell’, the brand acknowledges the changing perspectives of the customer in wanting to develop a more personal relationship with brands.