Dreamwear Inks Deal with Skinnygirl Smoothers & Shapers by Bethenny Frankel
Shapewear was the topic du’jour at CURVENY last month and the popularity and profitability of this category even garnered a seminar at the show. One of the things to look out for they said was the entry of new and fashionable shapewear brands.
True to the prediction, two days into the show we learned about a new Shapewear line called Skinnygirl Smoothers and Shapers by Bethenny Frankel and learned the news that Dreamwear Inc inked a deal to manufacture Frankel’s new line that is set to launch in Summer 2011.
“Skinnygirl Smoothers n’ shapers are simple, comfortable problem solving undergarments for every day. It’s that extra tuck to make women feel their best. Its lazy lingerie that can be worn from daytime to nighttime,” said Frankel.
We’ve included some preview images for our readers to check out.
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