Elila at CurveNY

Elila at CurveNY Lace Soft Cup, style 1303 in Black

Above: Elila at CurveNY will show off styles like this Lace Soft Cup bra in New York starting Sunday, Feb 22, 2015.

“Ensuring the wearer feels more confident from the first snap, Elila strives to empower women by producing garments with unparalleled support…”

We have the cure for the winter blues — lingerie! In just a few days, we can take a break from the snow and freezing temperatures, huddle with our colleagues at Jacob Javits, and discover what’s new at CurveNY. And one of the brands we want to put on our reader’s radars is Elila, the specialty lingerie brand for full figure women.

Elila boasts a collection comprised of 33 pieces for both casual and specialty wear, including nursing and sports bras. Each garment has been handcrafted to provide the wearer with optimum levels of comfort, control, and enough “pretty” to make full-figured women feel sexy and supported all day (and all night).

Elila Embroidered Microfiber Softcup Bra

Above: Elila Embroidered Microfiber Softcup Bra, style #1301.

“As the combination of fashion and functionality is vital to Elila, the brand has also been a pioneer in the market by introducing color palettes to key collections, offering the full figure woman with I-definitely-want-to-wear-that color in sizes 34-54 | B-N cups,” said Ellen Jacobson, owner of Elila.

Above: a look at the brand’s Lace Collection.

The Better Bra Girl, a Canadian intimates blog, recently reviewed the brand’s Leopard Print Full Support Bra and said, “I can’t praise this bra enough – it is hard to say in words how much I really like it right now…Well Elila has helped to make my 34J breast size manageable again.”

Elila Asia Mone't Lace Strapless Longline 6621

Above: Model Asia Mone’t modeling Elila’s Lace Strapless Longline.

Reviews from consumers are just as positive on online boutique’s like Herroom.com. A quick search of most of the brand’s products nets a majority of 5 star reviews.

Some of the key styles the brand is showcasing at CurveNY include their Lace Softcup bra, style #1303 in a New Fuchsia color; Embroidered Microfiber Softcup bra, style #1301 in two new color combinations, Black with Silver embroidery & Celestial Blue. Elila will be introducing a new Embroidered Microfiber soft cup that will go up to 52N. For those who want to see what the Elila looks like on a model, here’s a video recap of two of those styles making their way to Jacob Javits:

Lace Softcup

Above: Elila’s Lace Softcup Bra comes in the following size range: 36 – 52 C, D, E/DD, F, G, H, I, J, K.

“The full-cup sling in the Lace Softcup provides all the uplift bigger cup sizes require.”

Elila’s Lace Softcup bra features a bold, fresh & feminine splash of color to the collection. The lace (which is super smooth under tshirts) adds a touch of flirty while maintaining all the elegance that the Elila line is recognized for.

“No wire, no problem,” says Ellen. “The full-cup sling in the Lace Softcup provides all the uplift bigger cup sizes require.”

New to this style is also an expanded sizes range. The Lace Softcup is now offered starting at C cups, all the way to a 52 band size.

Embroidered Microfiber Softcup

Above: size range for the Embroidered Microfiber Softcup bra is 36 – 54 B, C, D, E/DD, F, G.

Ellen said of this style’s latest development that, “We have given this style a slightly different shape, more rounded less classical, which a group of consumers have been begging for. We love making women happy!”

We love playing with color…the black with silver palette took us back to an “Old Hollywood” era where elegance dominated and women were just so put together she added.

“The silver detail really adds a touch of class to an extremely well-built supportive garment. The Celestial blue is, well, rather heavenly to see. The color is calming and just so pretty & feminine, we can’t wait to see women wear it! The half-cup sling along with the 3-piece cup construction in the Embroidered Microfiber Softcup provides all the uplift and support bigger sizes require.”

See Elila at CurveNY

Buyers interested in seeing Elila in person, can stop by their booth (#678) at CurveNY or make an appointment: ejacob@elilausa.com

Wholesale Questions?

Email: ejacob@elilausa.com
Website: www.elilausa.com

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