Elila FW16 Updates
Retailers who want to stock Elila can order just one piece and see if the Elila name is one that you would like to carry. Choose from over 30 styles which include nursing, shapewear and sports designs.
“The Elila philosophy of un-paralleled support and comfort has not been lost in translation in the design of this bra.”
by Michelle Broomes, Lingerie Journal Editor.
For over a decade now, Elila has dedicated itself to designing top quality lingerie for full figured women with structural engineering to impress any architect. Above all, this brand strives to make women feel both comfortable and confident that they are wearing foundation garments that will stand up under the rigours and demands of the fuller bust but of course with the glamourous and sophisticated outlook that is also essential.
This coming FW season will see one of Elila’s signature pieces, the non-wired Jacquard Soft Cup also known as style 1305, receive a makeover as style 1505, although the original design will continue to present alongside the newer version. The update will benefit from an attractive printed lace feature with a slight retro impression and have a softer feel to the construction as compared to the usual hardier leaf print type. But nothing will be lost in relation to the traditionally great supportive features.
Style 1505, as with the original, will also feature soft three-sectioned cups with in-built sling effect for maximum support, suspended from padded shoulder straps with front buckle adjustment. The bra’s back, which is now significantly wider than the original style, is designed to give the same sturdy grip up to size 52N via high power fabrication technology.
Fortunately, the gentle V-neck shaping at the décolletage remains, allowing this full cup phenomenon to be continuously discreet enough for everyday wear.
Above: Balcony Underwire, style #2517, available in 36 – 46 E/DD, F, G, H, I, J, K. (from Nov 2016).
For those who adore the pattern of the updated Jacquard but don’t want to trade in underwire or lower cut styles, Elila introduces a slightly tangential style with balcony fit and lower centre cut in the same retro lace print as the new 1505 design and is ideal as a pretty T-shirt bra up to K cup.
ICYMI: Elila debuted a lovely new babydoll style during CURVENY last month!
“The balcony bra is a “new” category for Elila: underwire and a deeper plunge. Still within the cut & sew Elila pillar but with a younger demographic in mind,” says Elila’s Naama Laufer. In other words, the Elila philosophy of un-paralleled support and comfort has not been lost in translation in the design of this bra.
The good news for retailers who want to stock Elila, including updated styles, is that the brand offers the opportunity to order even just one piece and see if the Elila name is one that you would like to carry. Choose from over 30 styles which include nursing, shapewear and sports designs.
Created in 2004, Elila designs each piece in its full figure intimate apparel line with top shelf, top quality avant-garde materials, while maintaining a distinct focus on detail to create items that scream support. Ensuring the wearer feels more confident from the first snap, Elila strives to empower women by producing garments with unparalleled support, making a difference where it matters. Elila intimate apparel is available online at kohls, herrrom, ladygrace, and lindasonline as well as in select specialty retailers across the country.