Ella Moss Signs Exclusive Intimates Licensing Agreement with Coconut Grove
The flirty, feminine fashion brand famous for capturing the laidback sophistication of its Los Angeles roots, Ella Moss, has signed an exclusive licensing agreement with Coconut Grove, an industry leader in the development of private label intimate apparel programs, to launch the inaugural collection for Summer 2013. Fans of the Ella Moss apparel collections have long called for an intimates selection and the two companies are excited to finally be able to offer the new product category. Coconut Grove will design, produce, and distribute the SS13 collection entitled ‘Underella by Ella Moss’.
Underella derives its inspiration from treasured vintage pieces and flea market finds, as seen through the use of scarf prints, crochet lace trims, and vibrant hued chiffon. Cotton modals and stretch woven fabrications are used to ensure maximum comfort. Taking many cues from the Ella Moss apparel collection, the intimates assortment also features the brand’s staple whimsical prints and sheer fabrics. The brand hopes to offer the Ella Moss girl a selection of functional innerwear as well as key loungewear pieces that can transition and be layered for her outerwear wardrobe.
Ella Moss intimates offers more than 25 styles including bras, panties, cami’s, chemises and rompers ranging in price from $22-$28 for bottoms, $48-$62 for bras, $38-$48 for bralettes and $70-$82 for chemises and rompers. The collection is designed to be mixed or matched with all pieces sold separately. Distribution is aimed at major department and specialty stores currently carrying the brand as well as the Ella Moss boutique in Newport Beach, CA and online at EllaMoss.com.