Essential Brands Announces Launch of ED Ellen DeGeneres Loungewear and Sleepwear Collection
“Using the fresh colors, motifs and assets of the ED brand opens excellent opportunities for creating quality sleepwear and loungewear.” – Richie Adjmi, Essential Brands.
Essential Brands announced today that it has entered into a licensing agreement with the ED Ellen DeGeneres brand. Under the agreement, Essential Brands will collaborate with the ED brand to create an exciting collection of loungewear and sleepwear. The collection will have an exclusive one-month launch period with Nordstrom in July 2018.
The collection will offer a wide range of pajama sets, sleep tees, robes and loungewear sets in fresh colors with unique ED design elements – love and positive messaging, vibrant animal motifs, signature prints and the ED love heart all reflecting Ellen DeGeneres’ style and spirit. The collection will range from $48 – $88. The brand plans to expand the offering with Intimates for Spring 2019 to include daywear, underwear and light support bras.
Essential Brands’ founder Richie Adjmi stated, “We are proud to enrich our portfolio of prestige brands with the addition of the ED Ellen DeGeneres brand. The licensing agreement is aimed at strengthening our brand portfolio and top line growth, which is part of my vision for Essential brands. Using the fresh colors, motifs and assets of the ED brand opens excellent opportunities for creating quality sleepwear and loungewear. I am therefore very happy and excited to announce this partnership, and look forward to collaborating with ED on future projects.”
For information about purchasing the collection
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About ED Ellen DeGeneres
ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, baby and pet products, as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com
About Essential Brands:
Essential brands Inc. is a diversified global company trusted by high-profile licensed brands and private label names to manufacture across multiple fashionable and functional product categories, including apparel, accessories and soft goods for home. Designer creativity, innovative product development, attention to quality and competitive market intelligence sets it apart from the competition. With roots in the intimate apparel manufacturing business, Essential brands Inc. is built on credibility and a heritage of excellence.
Founder Richie Adjmi leverages 30+ years of family manufacturing expertise, production networks and retail partnerships to keep customers, brands and products at the forefront in all channels of domestic and international distribution.