Esty Announces 2013 Lingerie Design Competition Winner

Esty Lingerie Winner Iris-Maria Šegedin

Above: Iris-Maria Šegedin’s winning design for Esty Lingerie’s Annual Design Competition.

Esty Lingerie announced the winner of its 2013 Lingerie Design Competition — Iris-Maria Šegedin from Estonia. Iris-Maria’s winning design was a poppy-inspired sheer babydoll with a detachable inner ‘stamen’ fringe harness.

The design followed Esty’s brief outlined earlier this year which was to design any two-piece lingerie set inspired by a particular flower.

Esty Winner Iris-Maria Segedin

Iris-Maria Šegedin

You can read an interview with Iris-Maria about her win and the inspiration behind her design on the Esty Lingerie website, plus interviews with runners-up Divya Gupta and Charlotte Moroney.

Esty Lingerie holds its annual international lingerie design competition to search for new design talent in the lingerie industry.

Iris-Maria’s design will go on sale at Esty Lingerie later this year. She’ll also be receiving a free set for herself, a £75 gift voucher and a lingerie goody bag worth £50 from the online retailer.

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