Esty Lingerie Launches its own Lingerie Brand

an image of model on a bed wearing an Esty Lingerie Buttercup Babydoll

Esty Lingerie has long been promoting up-and-coming lingerie designers from across the globe, with numerous individual designers and small companies stocked in their e-store, hands-on design internships and the launch earlier this year of their first international lingerie design competition.

Now, as of this month, the online boutique is home to their first ever own-branded collection, designed by Estelle Puleston, the 21-year old student who founded the company in 2009.

Buttercup is a luxury lingerie line, entirely handmade in the UK. It features a delicate palette of white and lemon yellow – perfect both as bridal lingerie and a luxurious treat for the woman who wants to add some elegance and glamor to her lingerie drawer.

“Made from lace and satin, the collection is inspired by spring and features all of the lingerie ‘must haves’ – a corset, a wrap, a baby doll and of course some gorgeous bra sets!” said the company.

To celebrate the launch of the Buttercup collection, Esty Lingerie is giving customers 10% off all items in the range until the end of June. To redeem, enter code BUTTERCUP at checkout.

The Buttercup collection is also stocked by TellUs Fashion and US Trendy (discount code not applicable on these sites).

If you would like more information on Esty Lingerie Ltd, would like to become a stockist or would like to request samples, please contact Estelle Puleston at

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