Esty Lingerie Launches Violet for AW11

Esty Lingerieannounced the launch of their new collection for Autumn/Winter 2011, Violet. In following with the company’s goal of promoting independent design talent, the collection was designed with the help of enthusiastic intern Jennifer Freitas De Castro who worked closely with Esty to really put her own stamp on the finished range.

Violet has a darker, sexier appeal than Esty’s previous collection, Buttercup. Inspired by burlesque, the pieces in Violet are based on a palette of deep purple and black and are made from premium quality satin and lace fabrics.

The collection includes corsets, babydolls, bra sets and accessories. Esty Lingerie believe that every woman deserves to look and feel sexy whatever her budget – a key priority when designing the collection was to keep it affordable and with prices starting at just £3.99 (for a garter), Violet really is accessible to everyone.

Key pieces to get hold of before they sell out are the luxury Morocco designs, sewn using beautiful floral lace and adorned with show-stopping rows of high-quality cord tassels. Violet is exclusive to Esty Lingerie and is entirely handmade in the UK.

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