Esty Lingerie Relaunches Website

Esty Lingerie Home Page

Above: the newly revamped homepage.

by Michelle Broomes

One of the biggest online shops for high quality and luxury handmade intimate apparel, Esty Lingerie, has recently given its website an uplift.

Customers and visitors to the site can now benefit from major changes like improved search filters, including brand selection and price range, which can narrow their interest amongst over forty gorgeous independent brands and hundreds of tempting pieces.

Esty Lingerie Collared knickers in black from their Black and White Collection

Above: Esty Lingerie Collared knickers in black from their Black and White Collection.

The brand’s website logo has been upgraded and made more attractive, reflecting a love for hand sewn pieces, and navigating the site has been simplified to make shopping and browsing more user-friendly.

Fans of the brand will also be pleased to know that there’s a loyalty program that rewards them for shopping with Esty, with a membership service that will allow them to save money on future purchases. Site members can look out for loyalty points events on the website.


Above: Esty Lingerie’s updated logo.

And finally, the Esty blog will be even more captivating not only with updates on the best trends in intimates but will also see a more creative look at educating site visitors of all interest levels about the business side of lingerie. Driven by a passion for supporting independent designers and retailers, the Esty blog will continue to equip readers with helpful tips on creating and marketing their own lingerie designs. Esty also offers an awesome opportunity for small intimates brands to retail on its website.

Esty Lingerie Blog

Above: a recent blog entry on Esty’s website.

Launched in 2009 by Estelle Puleston, Esty is known for bringing together a wide assortment of exquisite international brands ranging from those for the budget conscious to collections for more high end tastes.

Not only are a significant number of the lingerie products on Esty beautifully handcrafted, including its own in-house collections, but many can boast of being eco-friendly and truly unique through one-of-a-kind designs which cannot be bought on the high street.

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