Eucalan Celebrates Milestone, Debuts New POP Display
Above: Eucalan’s New POP Display.
Eucalan® Inc., an innovator in the delicate wash category, is celebrating their 25th Anniversary and marking the milestone with an updated website launching later in February as well as a sleek new POP display as part of a brand refresh to support retailers.
Jennifer Edgar, Chief Executive Officer of Eucalan said of the new display that, “It’s a fresh new streamlined display. The elements of aluminum and acrylic make it a more fashionable fit for upscale lingerie boutiques.”
This autumn, Eucalan is hosting a spectacular tour, “Berlin to Paris” from September 28th to October 9th, 2015, in conjunction with Pauwels Travel. Jennifer Edgar and celebrity guest Kristin Omdahl, leading writer, TV host and designer present a twelve day experience featuring the capitals of Germany and France. Additionally, Eucalan® will exhibit at CURVENV, Feb. 16 & 17 and CURVENY, Feb. 22 – 24.
Above: Eucalan’s Kristin Omdahl and Jennifer Edgar with buyers at CurveNY.
Be sure to book an appointment here: http://www.curvexpo.com/curveny/brands/eucalan-delicate-wash/?search=Eucalan%20Delicate%20Wash
The anniversary has also brought some company promotions, including a new title for Jennifer Edgar, Chief Executive Officer, along with Lisa Ward, Office Manager. Jennifer has been instrumental in building the Eucalan® brand to the international status that it currently enjoys. Lisa has strengthened relationships with retailers and improved processes over the past few years.
Above: Eucalan’s Wrapture. Like all Eucalan scents, Wrapture contains a touch of lanolin to naturally condition fibres and keep static to a minimum.
Eucalan Inc. is a family owned and operated company. They are credited as the founder of the no-rinse laundry concept in the delicate wash category in North America. Additionally, every component of the Eucalan product line is manufactured within an hour and half of the home office in Paris, Ontario, reinforcing their commitment to the environment.