Eucalan Expands its Wrapture Line
Expanding upon their successful launch of the Wrapture brand, Eucalan Inc. and designer Kristin Omdahl introduced their newest product last month at the Curve Lingerie Expos in New York and Las Vegas — Wrapture Fragrant Balm.
“I am passionate about using natural products whenever possible for my home, my family and myself,” says Omdahl. “Essential oils have been my perfume of choice for years, for the aromatherapy benefits as well as my personal choice to avoid synthetic chemical fragrance. But oils are difficult to carry in your purse, and especially difficult for travel. I love carrying my Wrapture balm in my purse. It’s great for rough skin, cuticles, dry hair, but my favorite is to dab it on my pulse points & behind my ears for a pick-me-up subtle fragrance. It makes me smile.”
Above: Buyers at Eucalan’s booth at the last edition of CurveNY.
The balm is a portable, compact handbag essential that won’t leak and makes it easy for air travel. Wrapture’s emollient rich formula feels silky and absorbs quickly leaving behind the beautifully intoxicating scent of jasmine which is a natural aphrodisiac.
This all-in-one product can be used as a fragrant perfume as well as to moisturize dry skin. As you would expect from Eucalan, the formula is all natural, alcohol free, contains no preservatives, colour or petroleum and is vegan, making it ideal for people with allergies and sensitivities to artificial fragrance, chemicals and traditional eau de toilette sprays.
Wrapture Fragrant Balm is the newest addition to Eucalan’s growing brand. Wrapture Fragrant Balm will be appearing in stores this fall. Look for Eucalan’s limited-edition Wrapture Gift Set in stores for the 2013 holiday season.