Eucalan teams up with Lingerie Distributor Benatex
Eucalan Inc. has teamed-up with a well-known distributor of lingerie in Canada, Benatex.
“We are proud to be associated to Eucalan, the best fine laundry product available. Eucalan greatly complements the excellent range of lines we are offering in Canada” says Daniel Gendron, president of Benatex.
Benatex is an accomplished and well-known lingerie distributor based in Laval, QC and is headed-up by Gendron. Having contacts with both independent boutiques and corporate giants like HBC proves how well established and respected Benatex is in the lingerie industry.
Benatex not only manufactures its own private label intimate apparel and sleepwear lines, but is a national distributor for Wacoal, B. Tempt’d, Seven Till Midnight, Annette and now Eucalan.
Eucalan manufactures an eco-conscious laundry product that is a No Rinse Delicate Wash. This “rinse and spin” formula is scented with essential oils of eucalyptus, lavender, grapefruit and is also available in natural (unscented). By hand or machine, this lanolin enriched concentrate provides natural conditioning and static protection to fibres, while it gently cleans. Perfect for all delicates like lingerie and hosiery, swim and workout wear, cashmere and woolen knitwear, silk shirts and hand-made items;
Eucalan’s no rinse formula keeps garments looking like new. Free of phosphates, bleach, synthetic fragrances and dyes, Eucalan is biodegradable, non-toxic and uses only half the water required for typical delicate laundry products.
Benatex and Eucalan first met while attending the CurveNV lingerie tradeshow in Las Vegas, NV in February 2010.
Fast forward a few months and Eucalan is pleased to be announcing their new relationship with Benatex. Eucalan’s Managing Director, Jennifer Edgar expressed her thoughts “Daniel Gendron is a well-respected and market savvy entrepreneur. We are excited to have Benatex representing Eucalan to retailers all across Canada. Although we have been growing our presence in lingerie and intimate apparel stores to-date, our relationship with Benatex will raise awareness of Eucalan to a whole new level.”