Eurovet Launches the Lingerie Place
Eurovet is launching the Lingerie Place, a new online platform designed to connect virtually anyone involved in the intimates, swimwear and activewear markets on one website.
The new platform, touted as the “Google” for lingerie, swimwear and activewear, brings together all exhibitors from each of Eurovet’s worldwide shows, allowing buyers, journalists, influencers, and, more generally, the entire bodyfashion community, to find any type of product, discover potential partner companies, and connect with just one click, all year long.
Lingerie Place: connecting the Bodyfashion Community
“In a world undergoing massive digital shifts, Eurovet is on the move and completes its informational and contact establishment system with an online presence, offering professionals a way to maintain and build contacts all year long, as a complement to major, can’t-miss industry events,” said the company.
At launch, the Lingerie Place lists around 1,500 brands and 1,200 suppliers of fabric and textile accessories from 45 countries.
How Lingerie Place Works
Each brand and supplier receives its own landing page or mini-site, showcasing its brand identity, allowing visitors to discover their selection. Other features include the ability to find out which show the brand exhibits at, meeting requests and ways to get in touch directly with companies.
An editorial platform featuring fashion news and market information will complete the system.
For buyers, access to the platform will be free of charge, and will require authentication before contacts can be made. For exhibitors, listing on the site will be included in their show package and will be valid for one year.
“The platform will also allow for the gathering of ultra-qualified data on the industry and on the profiles and areas of interest of various industry stakeholders,” said the company. “In practice, it also seeks to reach the end consumer constantly in search of newness and quality information about lingerie, swimsuits, or activewear…with an eye to eventually putting in touch brands and consumers.”