EVA Lingerie / Loungewear Collection
“The new EVA collection has been created for the confident, sensuous and fashion focused woman, who loves lingerie.”
Eva means “Life”.
It’s the perfect name for a luxurious designer-led collection of lingerie and loungewear that aims at being a natural part of a woman’s well-being from morning to night.
The EVA collection is made with fine fabrics, opulent embroidery and delicate lace paired alongside matching nightwear and its own stand-alone collection of loungewear all designed to suit different body shapes.
“Romantic, sensual and playful designs are light, stylish and elegant to wear. “ said the brand.
EVA Lingerie / Loungewear Collection Overview
Golden Beauty features soft candy stripes in caramel and purple tones, in a full collection of lingerie. A choice of balconette bra and wired bra, with matching panties or thong, are finished with decorative lace and bow detail. The collection also features a matching nightdress, nightshirt and trousers.
A muted, but distinctive, graphic ‘Mystic’ print embellished with rich leaf lace decoration trimming each design, creates an elegant display. A full selection features a soft cup bra, padded bra and padded underwired bra – complete with decorative tassel detail at the back – together with matching high waist briefs, panties and thong, plus soft body, Nightwear is also a key feature, with a long sleeve and sleeveless nightdresses, trousers and kimono design.
Eva Essentials offers beautifully soft luxurious loungewear that can be worn throughout the day. In a color palette of lilac snow or slate, the dress and top are enhanced with contrasting tulle on the sleeves, whilst the matching one color trousers complete the set.
Adding a romantic touch is an alluring combination, in a rich berry tone. Richly decorated in exquisite all over lace, once again a full selection has been created, with wired and soft cup bralette designs, together with a padded style – with detachable straps – teamed with high waisted, panty and thong.
EVA Lingerie / Loungewear Collection Launch Event
EVA makes its UK debut in July at the at Old Brompton Gallery in London. Each capsule will be modeled and displayed from July 20 – 21, 2017 at the Gallery.
“We have chosen to launch EVA at Old Brompton Gallery as we see the EVA collection as a beautiful piece of art and want to present as such.”
Who Is Eva?
As part of the multimedia strategy leading up to the event the brand is also running a Who Is Eva? Campaign, identifying who the Eva woman is, what are her interests, where does she shop, how does she socialize helping the brand clearly defining and focussing on the target market for the brand.
“This concentrated launch of EVA to the UK market is perfectly timed to showcase this luxurious, beautiful and sensual lingerie collection, with the highlight on strong, confident women who enjoy wearing elegant, sensuous, high quality luxury lingerie and clothes as a way of expressing themselves.”