Eveden AW16 Collections
At any Eveden event there’s a chance to change someone’s life. That’s because the company’s team is devoted to finding the right fitting bra for every woman.
Eveden Fit Specialists put that passion into practice earlier this week at the Chambers Hotel in New York City during their Press and Fitting Event showcasing upcoming AW16 styles for Fantasie, Freya, Elomi, Goddess and Huit.
“One guest hadn’t been fit in five years and came in slumping over,” said Eveden’s PR and Marketing Coordinator, Liz Myers. “But after she was put in the correct size bra, it looked as if her life was changed — she stood up straight and looked incredibly confident. She seemed very excited!”
The next Eveden Fit Event is being held on Wednesday, June 1st from 10am – 7pm at the Four Seasons Hotel (The Yorkville Suite) in Toronto. RSVP to Liz.Myers@eveden.us.
It’s a wonderful scene that showcases how well the brand works with fans and customers. It’s also a great example of a brand creating a memorable experience that everyone benefits from.
“We’re all about the fit message and half of this event is fitting the guests and sending them home with items that really fit and support them,” added Myers. “We want to show them what a difference a proper fit makes in their lives.”
The day-long even was hosted by (pictured above and from left) Chelsea Shagi, Sales Assistant; Liz Myers, PR and Marketing Coordinator; Frederika Zappe, Eveden National Fit Specialist; Vera Joiner, Eveden Fit Specialist; Donna Allen, Eveden Fit Specialist and Maura Hudson, Account Executive.
By the end of the day, a great selection of bloggers, fans and editors had a chance to see the collections up close and receive a proper fitting from Frederika Zappe, Vera Joiner and Donna Allen. I had seen a lot of the styles from Fantasie, Freya and Goddess during CURVENY, but this was a more relaxed setting to experience the collections. A few of the photos I took during the event are included in this feature with links back to each brand’s website.
Eveden AW16 Collections Gallery
Editor’s Note: Company descriptions provided by each brand.
Above: Elomi’s Kiki — an exciting new range contrasts sheer with encapsulated embroidery for an elegant sexy look. The waist cincher is designed to give a strong visual hour-glass shape when teamed with the bra and co-ordinates.
Sheer elegance and total comfort go hand-in-hand with Elomi lingerie. The curvier woman can enjoy total fit and support in a range of sophisticated looks, featuring specially designed underwire and soft cup styles in sizes 32 to 52, through to a J cup.
Above: Swim Cocoa Island features beautiful monochrome design of tropical foliage in two colourways of black and white.
Freya & Freya Swim
Above: Freya Pulse features vivid lime heartbeat embroidery on a sultry orchid base and also features an oversized bow detail. Also comes in black and navy colourway.
Freya is dedicated to giving you gorgeous lingerie and swimwear that fits beautifully. Freya offers the hottest styles ensuring you feel great and look sensational from a B to a J cup.
Above: Goddess’ Michelle is an underwired bra adorned with a soft stretch lace, specifically designed for smaller cups and larger band sizes. The range features a soft stretch lightly padded underwired bra and a matching brief.
Goddess lingerie allows full figured women to enjoy total fit and support right up to a J cup. However, Wacoal Europe are dedicated to designing and manufacturing stylish lingerie for women of all ages. And sizes.
Above: Huit Arpège features a refined Leavers lace made in Calais, France with an exclusive Huit design and is combined with cotton/polyamide tulle for absolute comfort — seen here in Cherry Pink.
Established in France in 1968, Huit was designed to express personality through unique fashion forward designs. Originally, the name Huit was chosen because of the “8” figure – put in a horizontal position, it represents the sign of infinity and symbolises the shape of a woman’s breasts. Desired for its contemporary and innovative designs and avant-garde nature, Huit was acquired by Wacoal Europe in 2010. Huit’s French flare and Parisian style is captured through luxurious fabrics, exotic colours and intricate detailing across their lingerie and swimwear collections.