Fantasy Lingerie Fans Take to Instagram
Instagram, one of the biggest platforms for sales has gone through significant changes with new algorithms and no one has navigated this shifting terrain better than the social media savvy brand, Fantasy Lingerie and their social media manager, Lianna Sabio.
One of the biggest buzzwords within social media marketing at the moment is “organic growth”. It’s a term used to describe anything that happens on social media without paid promotion. Fantasy Lingerie has used this strategy successfully with several of their most loved posts. Lianna explains, “When I’m browsing through Instagram, sometimes I will find a post of someone wearing one of our styles and I’ll reach out to ask for permission to repost”.
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You can always tell who the strong women are. They are the ones you see building one another up instead of tearing each other down 👯♀️ @i_am_teresarenee and @h.oney_flowers look so fierce in our SB/SP901 – Blue Daquiri Gartered Teddy. Are they twin goals or what!? 😍 #FantasyLingerie #SexyisforEveryBody #FantasyFriday #Twinning #Matchymatchy
One example of this is their November 8th post with @I_am_teresarenee and @H.oney_flowers twinning and winning in the Blue Daquiri Gartered Teddy (SB/SP901) from the Spring 2019 collection! This beautiful photo showcases the delicate powder blue style on two different body types, giving Instagram followers a better idea of how this lingerie style will look on them or their friends (it is almost time to start holiday shopping after all).
How could Fantasy Lingerie not repost @bunnybaybay’s adorable photo in the Norah Tie Front Top and Tap Pant (B/P415)? From Fantasy’s Tease collection, this girlish set is so flirty and cute, it makes me daydream about Valentine’s Day even though its months away! Finding photos like this is a big part of Lianna’s job. “I frequently look through the hashtag #SexyisforEveryBody, which is printed on the backs of our boxes with an instruction to tag us to be featured,” she says. “I also look through our tagged photos…but believe it or not, most of the fan photos I find are ones that I’ve just happened to come across while I’m browsing around on Instagram.”
Fantasy Lingerie loves beautiful professional fan-taken photos like their November 8th post, but they also love selfies of lingerie lovers showing off their new delicates in the mirror! On May 22nd, Fantasy Lingerie shared @_killp0p’s gorgeous #nofilter photos of the Garden of Eden Embroidered Bralette and Panty set (V716).
Fantasy Lingerie also reposted @brieanna.shannon’s mirror selfie in the Savage AF Cheeky Panties (AF810). This breathable microfiber panty in forest camo is a great way to bring and edgy, sexy look to your everyday lingerie collection. These panties also come with a camo mesh bralette with “Savage AF” written on the adjustable elastic straps. Camouflage is very on-trend this season and this set is great way to try the look!
Lady In Pink
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La vie est belle 💕 The sweet and sultry @lillias_right is modeling our SB/SP903 – Pink Lady Bra, Skirt and Panty Set. This set features detachable straps on both the bra and gartered skirt for a more versatile look. #FantasyLingerie #SexyisforEveryBody #LilliasRight #SS19 #CurvyBrandAmbassador
Fantasy Lingerie knows that balance is key when curating a great Instagram! One of their highest performing posts is an image of their Pink Lady Bra, Skirt and Panty Set (SB/SP903) taken from their Spring/Summer 2019 collection catalogue. What I love about this post is that it’s selling me the true fantasy of the collection! Who doesn’t love the adorable vintage-inspired aesthetic? It’s just so flattering on literally, every body! The model in this photo, Lillias Right, is an influencer who has been partnering with Fantasy Lingerie since 2018. Partnering with influencer like Lillias Right, helps to cross-promote between Fantasy Lingerie and Lillia’s following, so more people can learn about the beautiful world of Fantasy Lingerie.
Instagram is a visual medium, which makes it perfect for lingerie addicts to find new styles they love! With over 33.8K followers, Fantasy Lingerie has expertly created a mix of professional images to inspire and reposted images of real fans showing off their favorite Fantasy Lingerie pieces. Fantasy Lingerie is not using Instagram as their only means of sale, but as a pathway to interact with real lingerie shoppers to spread their message, ”Sexy is for Every Body!”