Felina Launches Black Bow
“The Black Bow team will also focus on speed to market working closer to the season…”
Felina is launching a new line aimed at the millennial customer — Black Bow.
Set to make its debut this October at Nordstrom stores, the new line of intimates will focus on padded push-up bras, underwear, and baby dolls said the company..
“By utilizing the latest in technology in both the pad and fabrication while adorning the end product in a variety of embellishments to present stylish and comfortable intimates, Black Bow is The ‘New Sexy’,” said the company.
The Black Bow team noted that it is also focused on speed to market working closer to the season to “bring the latest in both color and print trends to the market to truly capture the essence of each season.”
Price points ranging from $28 for a skirted thong to $68 for a babydoll. Bras will sell between $52 and $58.