Fifty Shade of Grey – The Official Pleasure Collection Featured on TV’s Access Hollywood
“The appearance of Fifty Shades of Grey – The Official Pleasure Collection on a mainstream TV show like Access Hollywood proves that this brand is unique in its ability to deliver incredible sales and promotion opportunities.” – Michelle Marcus
Fifty Shades of Grey has once again proved its PR pulling power in a lengthy TV segment watched by 3 million viewers. Nationally syndicated show Access Hollywood dedicated eight minutes of airtime to an exclusive preview of Lovehoney’s Fifty Shades of Grey – The Official Pleasure Collection, which is scheduled for an 8 April launch from major distributors.
“The appearance of Fifty Shades of Grey – The Official Pleasure Collection” on a mainstream TV show like Access Hollywood proves that this brand is unique in its ability to deliver incredible sales and promotion opportunities,” said Lovehoney Sales Director Michelle Marcus, who featured in the segment. “The publicity machine is just getting into gear – we want to generate massive demand for the range so all our distributors and retailers can benefit.”
Fifty Shades of Grey – The Official Pleasure Collection features 20 sex toys and soft bondage items; including the amazingly popular Inner Goddess Silver Pleasure Balls, ben wa balls that have seen one of the largest spikes in sales. Bringing the collection to North America, Lovehoney ensures that consumers worldwide can buy and enjoy the official products approved by author E L James herself.
Popular TV entertainment newsmagazine, Access Hollywood provides viewers with the latest showbiz news, in-depth celebrity interviews, and behind-the-scenes accounts of the best Hollywood events. Currently in its 16th season in national syndication, the show gives viewers the inside stories they want to see. It has seen substantial growth in popularity and now reaches nearly 3 million viewers per program, a powerful platform on which to promote the new Fifty Shades of Grey range.
In the Exclusive Preview of the Fifty Shades Of Grey Official Pleasure Collection, Lovehoney Sales Director Michelle Marcus – introduced on the show as a professional “sex educator” – presented samples of the collection to the live show’s guests and curious hosts, Billy Bush and Kit Hoover.
Beginning with the question: “Who’s read the Fifty Shades of Grey?”, all three ladies on the couch then raise their hands and even Kit admits to reading the complete three book series. Michelle Marcus presented a number of bondage items from the collection, starting with the Please Sir Flogger, demonstrating with some “light testing” on Kit. Billy asks, “Is this better than the bare hand?” “It is!” replies Michelle.
Billy tests the iconic You. Are. Mine. Metal Handcuffs on Kit and Hugo, who joins from behind the scenes. The Yours and Mine Vibrating Love Ring stays in the box, but Michelle offers a safe for TV explanation of how it works.
“Oh, this was in the book!” exclaims Kit as she encounters the Inner Goddess Silver Pleasure Balls. Michelle takes the opportunity to educate about the products for Fifty Shades of Grey fans and first timers alike. Brooke Burke makes a brief cameo.
The Fifty Shades phenomenon presents itself as a teaching and learning opportunity with mainstream appeal. Access Hollywood was a wonderful opportunity to show off the products in a lighthearted daytime TV atmosphere.
Featured in the segment were the Fifty Shades of Grey Twitchy Palm Spanking Paddle and the Sweet Sting Riding Crop, You. Are. Mine. Metal Handcuffs, Soft Limits Deluxe Wrist Ties and all try on the No Peeking Soft Twin Blindfold Set. The Yours, Mine Vibrating Love Ring along with the Goddess Silver Pleasure Balls.
Fifty Shades of Grey – The Official Pleasure Collection is available after April 8th from major distributors Eldorado, Nalpac and Entrenue. In Canada, customers can contact Pink Cherry.
Find out more at www.playlikegrey.com